bluebell-launching-1_cropped-72dpi-2

Bluebell-Launching-1_cropped-72dpi

<h2>洞察</h2>
Bluebell系统为焦虑的父母测量关键的重要统计数据；呼吸频率、皮肤温度、活动和睡眠，以及检测音频。新产品成功的关键是设计一个简单、安全的智能系统，并为父母和护理人员提供非侵入性的、实时的婴儿健康保障。  这个全新的产品（服务）的用户界面必须清晰、连贯和直观。
创造一个连贯的品牌和客户体验，将消费者吸引到这个新的产品/服务类别，也是Bluebell商业成功的内在因素。

bluebell-leaping-4-72dpi

Bluebell-Leaping-4-72dpi

<h2>创意飞跃</h2>
我们帮助Bluebell创建了品牌主张，即 ”做父母，更简单“，设计了文字标识并制定 了设计指导手册，以确保多渠道品牌传播的一致性；突出关键的独特卖点、产品优势和公司精神。
Bluebell系统跟踪婴儿和父母的状况和行为的多个维度，并以易于理解的方式传达信息。这让父母对宝宝的健康放心，并通过软通知提示发送到父母的腕带，通过应用程序对智能中心进行无线控制，帮助他们管理日常生活。
随着时间的推移，该系统会通过监测数据建立起关于婴儿的独特成长历史，父母可以在Bluebell应用程序上查看。

bluebell-launching-2

Bluebell-Launching-2

bluebell-leaping-2-square

Bluebell-Leaping-2-Square

microsoftteams-image-34-2

MicrosoftTeams-image (34)

bluebell-leaping-1

Bluebell-Leaping-1

<h2>落地</h2>
Bluebell的核心是让父母和其他照顾者能够定制他们的体验，以适应他们的需求和养育方式。当外出时，父母腕带和婴儿监护仪继续相互交流，独立于中心，无论你身在何处，都能提供最有价值的反馈。
在家里，该系统定期通过智能中心将数据上传到云端。  该智能中心通常位于婴儿的房间，是父母腕带和婴儿监护仪的充电站，并具有舒缓白噪音、摇篮曲和可调夜灯等功能，所有这些都可以通过应用程序从任何地方远程控制。
我们一起走过了一段旅程，今天我们继续与Bluebell在升级和新产品系列方面合作。Bluebell婴儿监护仪于2019年与约翰-刘易斯（John Lewis）公司合作推出，现在在一系列商店和网上销售。

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Bluebell-Launching-6

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Bluebell-Launching-13-72dpi

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Bluebell-portrait-72dpi

bluebell-launching-5

Bluebell-Launching-5

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Bluebell-Hero-v2

Bluebell是一家由医生和数据科学家创立的初创公司，他们拥有一种智能监测系统的专利，以改善父母和婴儿的日常生活和监控。
他们想把梦想变成现实，因此迫切地需要一个设计伙伴来帮助他们把技术方案变成一系列的产品，做出引人注目的客户体验，并成功投放市场。

Popular Nordic airline, Finnair, approached us with a view to completely revamping their ground-to-air customer experience. A large part of this project involved turning their Non-Schengen customer lounge into a contemporary experience that made travelling just as enjoyable as the destination.

Bluebell

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Hero-Adlens-service-design-1

adlens-dial-technology

Adlens dial technology

<h2>Learning</h2>
Unable to change the physical frame or lens design, Adlens engaged business consultants, McKinsey, to help them improve their commercial performance and tangerine to help them to understand why this innovative technology was not being adopted by their target market.
Through interviews senior stakeholders and the completion of ethnographic and market research we learned that the low uptake of adaptive eyewear was down to the user benefits of the product not being made clear, or even demonstrated, to the customer by, either the eye doctor or the sales consultants. A poor sales strategy was also being compounded by inadequate staff training plus poor sales tools. Critically, we discovered that the focus of Adlens’ marketing communication was on describing the capability of the technology, not the benefits that the technology could bring, a subtle but important difference.

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Adlens-Learning-Current-Experience-72dpi

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Adlens-Learning-Current-Experience-Instore-72dpi

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Adlens-Learning-User-Journey-Map-72dpi

<h2>Leaping</h2>
We generated an extensive customer experience map to identify where key interventions in the sales process could disrupt and increase sales. Armed with this, we traveled to Los Angeles, USA to set-up a prototype optician’s store and ran user trials that emulated the sales process to gain feedback and inform the development of the service design.
Throughout the extensive research process, we created a service design map of the current sales process and identified key areas of disruption that could introduce a clearer benefit-driven proposition for the consumer.
We transformed the dispensing and sales strategy for Adlens by disrupting the sales process to introduce the benefits of the adjustable lens system to customers at different points of the customers’ journey and by curating the existing product range to provide a clearer brand proposition to the customer.

2-learning-adlens

2-learning-Adlens

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02a-Service-Design-Man-demonstrating-glasses-card-03-72pdi

<h2>Landing</h2>
We originated the Allfield brand, together with a ‘kit of parts’ to support the service design, including points of sale displays and product packaging, to help potential customers fully appreciate the unique and breakthrough benefits of Adlens’s adjustable glasses.
With a new name and brand proposition, purposefully targeted marketing and improved sales training, customers and opticians alike can now better understand the key benefits of how to manually adjust the lens of their Allfield glasses to see clearly at all distances.
To support this new initiative, we created a new Allfield website to help with the orientation and education process of prospective customers looking for a suitable to varifocals when they do not work well for them.

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Adlens-Packaging-Box-Design-72dpi

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Adlens-Enjoy-seeing-more-Cover-Design-Render-72dpi

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Adlens-Enjoy-seeing-more-Graphic-Design-Render-72dpi

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Adlens-Toolkit-Design-Combination-72dpi

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4-launching-Adlens-6

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4-launching-Adlens-2-72dpi

James Chen, co-founded eyewear company Adlens in 2005 with a single mission, to create a world where everyone has access to eye care and spectacles.  Chen founded ‘Vision for a Nation’ a charity that was innovating throughout Africa, delivering local eye care and low-cost self-adjustable glasses to some of the World’s poorest communities.
In 2016 Adlens turned their attention to premium markets targeting the 45+ age group, many of whom have declining short and near field vision and yet cannot get on with traditional varifocal lenses. Adlens had invented an innovative adjustable lens technology, unfortunately, the glasses were not selling well, and customers were failing to understand their unique benefits.

Adlens

<h2>洞察</h2>
成功推进一个跨越各大洲的项目需要良好的交流与沟通，并且由于客舱内大部分的部件由制造商安装，因此要打造兼具一致性和品牌独有特点的设计需要极佳的创造力。对于tangerine来说，这个项目的关键在于战略性思维、详尽的调查和对细节的关注。

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3-leaping-Asiana

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3-leaping-Asiana-7

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3-leaping-Asiana-6

<h2>创意飞跃</h2>
项目启动时，首尔设计团队就被邀请到了位于伦敦的工作室，这样他们就可以更接近组装过程，并能随时接触到我们的资深设计和工程团队。
将所有相关者保持紧密合作对于我们确保完成全新A380内饰的设计至关重要。

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4-launching-Asiana-3

<h2>落地</h2>
在头等舱和公务舱的座椅结构设计已经定型的情况下，我们努力尝试引入新的功能，用于改善乘客的体验，并协调不同客舱内的观感。我们的团队所做的细微的调整显著地提升了乘坐体验。
我们在A380的入口处用迎宾墙创造了戏剧性的效果，并引入了低亮度的环境照明，跟随着楼梯延伸到上层甲板。上层甲板的前面被改造成了一个吧台和休息区，巧妙的色彩搭配与装饰为韩亚航空的高端乘客打造出精致的氛围。全面升级的的头等舱和商务舱厕所也增加了新的功能，如集成式的水槽还有一个坐垫将整个区域变成一个优雅的更衣室。

这是Solstys设计制造的最好的产品之一，这也是我们与客户还有设计师合作最好的一次，与tangerine的沟通是非常顺畅的，最终的产品也是杰出的。

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Asiana a380 cabin greeting

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1-hero-Asiana

当韩国韩亚航空公司订购了六架世界上最大的客机&#8211;空客A380之后，他们向我们咨询如何大幅改善每个客舱的乘客体验，并希望在内装部分展示出一种精致但不炫耀的氛围。我们在飞机客舱和座椅设计方面的丰富经验，再加上位于首尔的工作室对韩国文化的深刻理解，使我们成为了完成这项任务的理想团队。
但是，这项委托面临着重大的地域挑战。头等舱的座椅在美国制造，商务舱的座椅在法国制造，隔断和厨房是在日本制造，酒吧、休息区和厕所则是在德国制造。客户在首尔，飞机将在图卢兹组装。  但幸运的是，我们也在东方和西方都有工作室！

韩亚航空

cepsa-station-brief

Cepsa-Station-brief

<h2>洞察</h2>
由 Saffron、tangerine 和 Malka &amp; Portús 三个合作机构组成的设计团队走到一起，在品牌、产品和服务设计以及建筑之间实现强有力的合作。
一个名为 “适应性工程 ”的指导性品牌概念产生于对公司的价值观和技术优势的内向审视，以及对CEPSA如何从竞争对手和其他同样将红色作为标识核心颜色的其他品牌中脱颖而出的外部观察。
为绘制客户旅程 ，对服务站进行参观访问，确定客户体验和服务设计的痛点和机会。

cepsa-painpoints-2

Cepsa-painpoints

<h2>创意飞跃</h2>
我们面临的挑战是如何创造一个强大而独特的视觉语言，将一个普通的加油站从一个简单的加油站转变成一个可以停下来休息的地方。 新设计将在道路的艰辛和旅行者的人性需求之间架起桥梁，成为任何一段旅程的亮点。该团队的目标是创造一个视觉上引人注目的服务站，以一种新的和有意义的方式代表CEPSA，并找到使用尖端技术改善客户体验和降低维护成本的方法。

cepsa-station-design-language-tangerine-2

Cepsa Station-design-language-tangerine

<h2>落地</h2>
车站的每一个与顾客互动的接触点都被仔细考虑；从加油站的互动到顶棚、商店外墙、照明和标志。前院在白天被改造成一个标志性的通风顶篷，在晚上则是一个发光的红色灯塔，使用的是高科技的ETFE材料，具有自清洁、轻质和可回收的特点。它的结构是以模块化的方式组装的，可以适应不同的车站形式，ETFE的100%透明度将人工照明的需求降到最低，从而降低了运行成本。我们对客户与加油岛的互动的未来设想还提出了将显示器与泵分离，以提供一个更直观和自然的加油操作。

cepsa-petrol-station-launching-04

CEPSA-Petrol-Station-Launching-04

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CEPSA-Petrol-Station-Launching-05

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CEPSA-Petrol-Station-Hero

cepsa-logo

CEPSA-Logo

cepsa-petrol-station-launching-02

CEPSA-Petrol-Station-Launching-02

西班牙石油公司（CEPSA）是西班牙第四大工业集团，在石油和天然气领域有着八十年的经营历史，已成为全球能源市场的主要参与者。尽管公司的产品与服务不断扩张，但加油站仍是该品牌与社会产生联系的关键接触点。2014年，西班牙石油公司委托我们设计其旗舰服务站，希望以此来重振其服务型空间并提升品牌的实力。

西班牙石油公司CEPSA

di-research

DI-research

<h2>Learning</h2>
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">A first step in our programme of design immersion, is to settle the designers into quality accommodation and life in London, allowing them to soak-up the diversity and vitality of the city. “London, with all its different nationalities, is a power source of creativity,” they have told us.​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">Each participant is looking to view the world outside of the lens of their day-to-day work and expand their knowledge. From insight research in London to guided Cultural Safari visits across Europe, we are helping them to experience new things and see differently.​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">Together we find new opportunities for Nikon’s future products and services while we develop the skills of their next generation leaders.

di-process

DI-process

<h2>Leaping</h2>
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">We work side by side with Nikon to explore how best to respond to newly identified opportunities.​ ​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">Through further research, workshops with subject experts, consumers and design students from top UK creative universities, idea development and prototyping, we highlight the opportunities best suited to achieving Nikon’s goals. ​​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">Throughout this process participants are mentored to grow their confidence, improve communication and learn new approaches.

design-immersion-genz-workshop-delete-marina-on-end

Design Immersion genZ workshop DELETE MARINA ON END

insight-research-nikon-research-ideas-72dpi

Insight-research-Nikon-research-ideas-72dpi

nikon-workshop

Nikon workshop

<h2>Landing</h2>
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">At the end of the programme, we jointly present findings to the executives at Nikon’s headquarters in Tokyo. Outlining the strategic focus and a range of opportunities and innovative responses that have the potential to unlock new products and services for Nikon’s future. ​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}"> ​Beyond each programme, attendees return to their organisations equipped to spread new insight across their businesses and multiply the impact of their new knowledge.​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}"> ​Such has been the success of Design Immersion, we have continued to work with Nikon and many other global brands in this way for over 10 years.

nikon-cube

Nikon cube

crystal-cube-2a

crystal cube-2a

Thanks to the design leadership programme at tangerine, I began to look at things and think about ideas in a completely different way. I got an incredibly positive response from our Chief Executive. He said it was absolutely fascinating, and I am sure my experiences with tangerine in London will have an enormous impact and inspiration on the future products and success of the Nikon Corporation.

testimonial-nikon

Testimonial-Nikon

<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">What started as a project without a brief has gone on to become a partnership that has spanned two decades. The first time tangerine and Nikon worked together, the arrangement was simply to help one of Nikon’s rising stars to take a broader view of the future of photography.​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">​Today it has grown into a design leadership training programme, with Nikon’s next generation design leaders being based in our office for six to twelve months each year. Together we are identifying the changes that are transforming their global market and creating strategies and concepts to take advantage of these shifts.

Nikon

<h2>洞察</h2>
该项目始于对一系列工作场所环境的沉浸式研究和采访。设计团队跨越多个国家、贸易展览和不同的行业领域，发现了宝贵的洞察，了解设计如何使彩虹机器人的联合机器人更易于员工使用，并为更广泛的用户和企业类型提高工作流程效率。

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RR_02

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RR_03

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RR_04v2

<h2>创意飞跃</h2>
我们观察到，机器人工程师传统上专注于开发新兴技术，而不是考虑机器的易用性、用户界面和美学。一个关键的发现：协作机器人往往过于复杂，需要工程师来设置和操作。考虑到协作机器人的主要功能是在各种工业环境中与人们协同工作，但却缺少了“人情味”！

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RR_05_sm

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RR_06_sm

<h2>落地</h2>
从 “彩虹 ”一词中获得灵感，彩虹机器人的品牌设计语言Prism（棱镜）由此诞生。 我们为协作机器人设计了最小的占地面积，使其易于在各种情况下安装，其雕塑般和流线型的形式，使其在操作过程中易于抓握。
Tangerine与软件和编程团队密切合作，创建了基于图像的图形用户界面和培训手册。新的一体化平台可根据使用者的类型，提供适合不同使用者的操作系统和机器人功能，实现操作界面的个性化。
在为机器人设置路径时，示教器上的一键式按钮可以确保协作机器人提供无错误体验，设置在每个关节上的LED指示灯提供实时反馈，以提高编程的准确性和使用的安全性。
为期三年的合作的一个关键成果是设计了一个新的品牌标识和品牌指导方针，帮助他们将彩虹机器人公司表现为一个以设计为主导的团体，提供优质、创新的产品。

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Rainbow-Robotics-Render-06

rainbow-robotics-gui-03

Rainbow-Robotics-GUI-03

rainbow-robotics-gui-02

Rainbow-Robotics-GUI-02

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Rainbow-Robotics-Render-01

rainbow-robotics-design-process-01

Rainbow-Robotics-Design-Process-01

易于导航的解决方案，提升全球车间现代化能力，高效的设计空间。易用良好的用户体验设计，解决未来机器人的使用性问题。

这是一次真正的科学头脑和设计思维的真正结合，帮助产品形成了形式和功能，极大地提高了用户体验。这将推动这种新型协作机器人在工作场所取得成功。

rainbow-robotics-render-02

Rainbow-Robotics-Render-02

韩国先锋机器人公司Rainbow Robotics是韩国科学技术院大学（ KAIST ）的一家新企业，由开发双足机器人HUBO的科学家领导，该公司希望为其RB系列开发首个完全设计的商业协作机器人，并建立一个品牌形象来支持。该研发设计项目已持续了3年多，涉及了Rainbow Robotics和tangerine首尔工作室之间的广泛合作。

彩虹机器人

用户体验/用户界面范例

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更好的用户体验意味着更好的参与度。与我们合作，设计你的用户体验和用户界面，让用户充满乐趣的使用产品或服务。

uxui-bluebell-gui-on-phones

UXUI Bluebell gui on phones

品牌体验

洞察研究

服务设计

CMF设计

产品设计

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02-UXUI-Thales-seat-rear-people-72dpi

一个杰出的产品或者服务设计需要考虑整个体验。推敲斟酌每一次实体和数字的互动， 确保为用户提供无缝和直观的体验。优秀的用户界面就是易用的，它塑造了好的产品或服务，培养了消费者忠诚度。

uxui-sindoh-copier-with-shot-of-ui

UXUI sindoh copier with shot of UI

除了简化体验和创造出色的用户界面外，我们还确保在每一次用户互动或细微的服务之处闪耀品牌个性。这将增强整体体验并加深了与消费者的关系。

用户体验/用户界面

提高客户参与度...

...通过改善可用性