huawei-consulting-product-vision-72dpi

Huawei-consulting-Product-Vision-72dpi

<h2>Learning</h2>
In the days before smart phones the market was saturated with competing handsets.  For us, it was clear that the design process at Huawei needed an urgent overhaul. Designers were being given only a few weeks to design a cell-phone, sometimes without even time to think and sketch. We worked with Huawei’s executives to define a structured and strategic approach to design that respected the philosophy of the company and that could work in both east and west.

test

Test

<h2>Leaping</h2>
We initiated a quiet revolution within the design team, helping them to understand how their products should look and feel. The Chinese desire for elaborate technology was balanced with the European demand for simple aesthetic design. The result was a distinctive design language that at the time became central to Huawei’s international strategy.

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Huawei-Strategy-Design-Moodboard-72dpi

<h2>Launching</h2>
One tangible product of this new design thinking was the development of the C7100 mobile phone. Aimed at the Chinese market, more than a third of a million were sold in the three months after its launch in 2008. At the time the company went on to develop one of the largest in-house design teams in the world with design centers in the UK, Japan and the United States.
Other projects included looking at the future of the growing mobile tablet market, finding new formats and user experience concepts for how consumers might like to use Huawei devices.
Huawei remains one of the world’s leading telecommunications manufacturers today.

huawei-c7100_main

Huawei C7100_main

huawei-pollox-tablets_2

Huawei Pollox Tablets_2

huawei-cs1

Huawei cs1

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huawei_1_11HU_13_HERO

We learned so much from tangerine. From the first project, they were quite smart. They built a design language, and it was a balanced not an extreme solution.

2008's best selling mid-tier handset in China

huawei-tablet-1-green-2

Huawei-Tablet-1-Green

At the start of the 2000s, Huawei, the largest telecommunications equipment maker in the world, invited us to help them improve their market penetration in Europe. They wanted us to understand their company, their products and what made them special so that we could help them develop products with the right design language and user experience for European consumers.
The challenge was to design successful products for Western tastes that were true to the principles and values of the giant Chinese business. It would be a two-way process: just as we needed to understand the culture of Huawei, so Huawei needed to understand the ways of the Western consumer.

Popular Nordic airline, Finnair, approached us with a view to completely revamping their ground-to-air customer experience. A large part of this project involved turning their Non-Schengen customer lounge into a contemporary experience that made travelling just as enjoyable as the destination.

Huawei

<h2>Learning</h2>
The team went through a Discovery phase where they explored Egyptian culture, benchmarked other museum experiences, conducted a range of user interviews for both locals &amp; tourists and visited the GEM site to absorb its character as well as understand its layout. The team made sense of the findings, created key guiding insights, crafted a range of user journeys and started to define core GEM experiences.

gem-research-collection

GEM Research collection

<h2>Leaping</h2>
Our ambition was to create an air of wonder in appreciation of the vast number of incredible artefacts, many of which will be brought together and shown to the public for the first time. And to build anticipation and intrigue that will inform locals about the GEM experience on their doorstep, redefining what a museum means as a destination for Egyptians and tourists alike.
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GEM discovery research tangerine

gem-discovery-research-pyramids

Gem-discovery-research-pyramids

gem-experience-detail

GEM EXPERIENCE DETAIL

<h2>Landing</h2>
For tangerine the vision was Revival. GEM will attract visitors from all corners of the world, as well as local visitors, for whom a walk around the gardens and outdoor eating needed to live up to the key user modes of: Relive, Refresh, Relax and Re-engage. As a final deliverable we crafted and built a tangible user experience blueprint and design manual. It included a range of memorable signature moments that are authentic, connected and ownable by the GEM brand and just as importantly a set of in-between moments that glued the entire experience together.

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GEM-Combined-V2

gem-outer-folder-portrait

GEM-Outer-folder-portrait

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GEM-folder-open-cropped

I‘ve actually been struggling to understand what  is meant by ‘Customer experience‘, but I now fully understand it and value the input of consultants who can map out a vision for it and truly shape a persons experience when visiting a place.

grand-egyptian-museum-cairo

Grand-egyptian-museum-Cairo

We were charged by Hassan Allam, the provider and operator of services and facilities at the Grand Egyptian Museum (GEM), to define the visitor experience of one of the world’s most anticipated museums, the Grand Egyptian Museum, which will house the treasures and artefacts of one of history’s oldest and most revered civilisations.

Hassan Allam

di-research

DI-research

<h2>Learning</h2>
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">A first step in our programme of design immersion, is to settle the designers into quality accommodation and life in London, allowing them to soak-up the diversity and vitality of the city. “London, with all its different nationalities, is a power source of creativity,” they have told us.​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">Each participant is looking to view the world outside of the lens of their day-to-day work and expand their knowledge. From insight research in London to guided Cultural Safari visits across Europe, we are helping them to experience new things and see differently.​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">Together we find new opportunities for Nikon’s future products and services while we develop the skills of their next generation leaders.

di-process

DI-process

<h2>Leaping</h2>
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">We work side by side with Nikon to explore how best to respond to newly identified opportunities.​ ​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">Through further research, workshops with subject experts, consumers and design students from top UK creative universities, idea development and prototyping, we highlight the opportunities best suited to achieving Nikon’s goals. ​​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">Throughout this process participants are mentored to grow their confidence, improve communication and learn new approaches.

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Design Immersion genZ workshop DELETE MARINA ON END

insight-research-nikon-research-ideas-72dpi

Insight-research-Nikon-research-ideas-72dpi

nikon-workshop

Nikon workshop

<h2>Landing</h2>
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">At the end of the programme, we jointly present findings to the executives at Nikon’s headquarters in Tokyo. Outlining the strategic focus and a range of opportunities and innovative responses that have the potential to unlock new products and services for Nikon’s future. ​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}"> ​Beyond each programme, attendees return to their organisations equipped to spread new insight across their businesses and multiply the impact of their new knowledge.​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}"> ​Such has been the success of Design Immersion, we have continued to work with Nikon and many other global brands in this way for over 10 years.

nikon-cube

Nikon cube

crystal-cube-2a

crystal cube-2a

Thanks to the design leadership programme at tangerine, I began to look at things and think about ideas in a completely different way. I got an incredibly positive response from our Chief Executive. He said it was absolutely fascinating, and I am sure my experiences with tangerine in London will have an enormous impact and inspiration on the future products and success of the Nikon Corporation.

testimonial-nikon

Testimonial-Nikon

<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">What started as a project without a brief has gone on to become a partnership that has spanned two decades. The first time tangerine and Nikon worked together, the arrangement was simply to help one of Nikon’s rising stars to take a broader view of the future of photography.​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">​Today it has grown into a design leadership training programme, with Nikon’s next generation design leaders being based in our office for six to twelve months each year. Together we are identifying the changes that are transforming their global market and creating strategies and concepts to take advantage of these shifts.

Nikon

heathrow-express-exterior

Heathrow-Express-Exterior

heathrow-express-first-class-previous-01

Heathrow-Express-First-Class-Previous-01

<h2>Learning</h2>
With many of the key design parameters defined, our objective was to set the first-class passenger experience apart from Express Class and make it be something special. The journey between Heathrow and central London can take as little as 15 minutes, a limited time in which to impress, so we walked in the shoes of the passenger, observing and thinking about every moment of the journey. We concluded that the first-class experience needing to begin at the moment of booking, and that it was about creating a journey that delivered real benefits for the traveler from the get-go, in an environment that offered elegance and exclusivity.

hex-research

Hex research

heathrow-express-first-class-design-process-2

Heathrow-Express-First-Class-Design-Process

heathrow-express-seat-reservation

Heathrow-Express-Seat-Reservation

<h2>Leaping</h2>
A wide range of ideas for the interior design, the digital experience and the service were generated. Sitting in first class, during our early research, we couldn’t help but notice that there were lots of seats with no one in them, and many of the journeys were being made by first class customers who were on their own.
A design concept based on significantly changing the carriage layout and upgrading the seat design was formulated. We created a truly radical proposition, a first for British rail: having just one passenger sitting on each side of the train carriage with their personal luggage positioned beside them in their own exclusive space.

heathrow-express-first-class-layout

Heathrow-Express-First-Class-Layout

heathrow-express-first-class-seat-design-process

Heathrow-Express-First-Class-Seat-Design-Process

<h2>Landing</h2>
Our innovative carriage layout challenges the traditional wisdom of high-density seating equals higher ticket revenues, choosing to lose two seats from the capacity to enhance the overall quality of the passenger experience.  The result is a markedly improved customer experience that drives ticket sales and improves first class seat occupancy.
Fine details such as the stitching on the leather seating and the application of screen-printed lines on the windows to echo light shining through venetian blinds and serve to create ambience.  The carriage design now speaks premium sophistication and reinforces the strong brand identity of Heathrow Express, helping it to top the UK’s National Passenger Survey consistently each year.

Occupancy levels have gone up significantly. Now people walk past First Class and think ‘I want to be in there’, whereas before they’d walk past and think ‘why do I want to spend the extra money for that?

heathrow-express-first-class-view05

Heathrow-Express-First-Class-View05

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Heathrow-Express-First-Class-View06

Fourteen years after the first Heathrow Express slipped out of its platform at Paddington station in 1998, the company commissioned a complete refit of its carriages in time for the 2012 London Olympics. It was looking to reaffirm itself as the premium train service between central London and one of the World’s busiest airports, Heathrow. However, with the refurbishment of the first-class carriages well underway, the executives at HEX recognised that the new train interior lacked a wow factor, and tangerine were brought in late in the day to inject just that.

Heathrow Express

<h2>Learning</h2>
The project began with immersive research and interviews at a range of workplace environments. Spanning multiple countries, trade shows and different industry sectors the team sought valuable insights into how design could make Rainbow Robotics’ cobots more accessible to people and improve workflow efficiencies for a wider range of users and industries.

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RR_02

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RR_03

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RR_04v2

<h2>Leaping</h2>
We observed that robotics engineers have traditionally focused on developing the emerging technology rather than thinking about the aesthetics, ease-of-use and user interface of the machine. A key finding highlighted that cobots are often too complex in use and require an engineer to set-up and operate them. A significant failing, given their success is predicated on their ability to work alongside people collaboratively in a variety of industrial settings. What was missing was a ‘human touch’!

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RR_05_sm

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RR_06_sm

<h2>Landing</h2>
Taking inspiration from the word ‘rainbow’ the Prism DNA was born. The triangular body makes it easier to install in a diverse range of environments due to its compact design. The prism-shaped arms make the Co-bot easier to grip by hand and move during the manual operating process (teaching mode). Compared to traditional Co-bots, the RB Series naturally follows a straight line making it intuitive for the operator to recognise which direction the arm will travel in during operation, aiding close collaborative working.
Key features such as LED indicators on every joint give real-time feedback to enhance programming accuracy. A one-touch button on the teaching pendant ensures an error-free experience when marking the path for the RB Co-bot to follow.
To ensure the design and brand were aligned. A vibrant colour for the Co-bot was chosen strategically to enhance the visibility of the Co-bot in environments. The more visible a moving machine, the safer the work environment.
tangerine and the Rainbow robotics’ software and programming team members collaborated to create the completely new image-based GUI. The new all-in-one platform personalises the graphic interface by adapting the Co-bot’s function depending on the different type of users operating the system.
We also designed Rainbow Robotics’ new brand identity, including a wordmark, brand guidelines book, and marketing collateral. Helping to announce the company to its customers as a design-led organisation offering high-quality, intuitive, and innovative products.

rainbow-robotics-render-06

Rainbow-Robotics-Render-06

rainbow-robotics-gui-03

Rainbow-Robotics-GUI-03

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Rainbow-Robotics-GUI-02

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Rainbow-Robotics-Render-01

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Rainbow-Robotics-Design-Process-01

Easily navigable solution to modernising current worldwide workshop capabilities. Space efficient design. Nice UX accompaniment and as a whole looks easy to use. Great approach to future needs for robotics.

It was a true meeting of scientific minds and design thinking that helped give form and function to a product that significantly enhances the user experience. This is what will drive the success of this new Co-bot within the workplace.

rainbow-robotics-render-02

Rainbow-Robotics-Render-02

Pioneering South Korean robotics company Rainbow Robotics, a new venture born out of KAIST University and led by the scientists who developed the bi-pedal robot HUBO, wanted to develop their first fully designed commercial collaborative robot and build a brand identity to support it. The partnership spanned three years, involving a close collaboration between scientists, engineers, and designers based out of our Seoul studio.

Rainbow Robotics

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Insight-research-Nikon-research-interview

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The best products and services are built on robust research. Talking to your customers, surfacing their stories, and then translating those into actionable insights. This gives you new perspectives and stimulates new ways of thinking about problem-solving.

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Insight Research Huawei sketches of people using camera

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