bluebell-launching-1_cropped-72dpi-2

Bluebell-Launching-1_cropped-72dpi

<h2>洞察</h2>
<p>Bluebell系统为焦虑的父母测量关键的重要统计数据；呼吸频率、皮肤温度、活动和睡眠，以及检测音频。新产品成功的关键是设计一个简单、安全的智能系统，并为父母和护理人员提供非侵入性的、实时的婴儿健康保障。  这个全新的产品（服务）的用户界面必须清晰、连贯和直观。</p>
<p>创造一个连贯的品牌和客户体验，将消费者吸引到这个新的产品/服务类别，也是Bluebell商业成功的内在因素。</p>


bluebell-leaping-4-72dpi

Bluebell-Leaping-4-72dpi

<h2>创意飞跃</h2>
<p>我们帮助Bluebell创建了品牌主张，即 ”做父母，更简单“，设计了文字标识并制定 了设计指导手册，以确保多渠道品牌传播的一致性；突出关键的独特卖点、产品优势和公司精神。</p>
<p>Bluebell系统跟踪婴儿和父母的状况和行为的多个维度，并以易于理解的方式传达信息。这让父母对宝宝的健康放心，并通过软通知提示发送到父母的腕带，通过应用程序对智能中心进行无线控制，帮助他们管理日常生活。</p>
<p>随着时间的推移，该系统会通过监测数据建立起关于婴儿的独特成长历史，父母可以在Bluebell应用程序上查看。</p>


bluebell-launching-2

Bluebell-Launching-2

bluebell-leaping-2-square

Bluebell-Leaping-2-Square

microsoftteams-image-34-2

MicrosoftTeams-image (34)

bluebell-leaping-1

Bluebell-Leaping-1

<h2>落地</h2>
<p>Bluebell的核心是让父母和其他照顾者能够定制他们的体验，以适应他们的需求和养育方式。当外出时，父母腕带和婴儿监护仪继续相互交流，独立于中心，无论你身在何处，都能提供最有价值的反馈。</p>
<p>在家里，该系统定期通过智能中心将数据上传到云端。  该智能中心通常位于婴儿的房间，是父母腕带和婴儿监护仪的充电站，并具有舒缓白噪音、摇篮曲和可调夜灯等功能，所有这些都可以通过应用程序从任何地方远程控制。</p>
<p>我们一起走过了一段旅程，今天我们继续与Bluebell在升级和新产品系列方面合作。Bluebell婴儿监护仪于2019年与约翰-刘易斯（John Lewis）公司合作推出，现在在一系列商店和网上销售。</p>


bluebell-launching-6

Bluebell-Launching-6

bluebell-launching-13-72dpi

Bluebell-Launching-13-72dpi

bluebell-portrait-72dpi

Bluebell-portrait-72dpi

bluebell-launching-5

Bluebell-Launching-5

bluebell-hero-v2

Bluebell-Hero-v2

<p>Bluebell是一家由医生和数据科学家创立的初创公司，他们拥有一种智能监测系统的专利，以改善父母和婴儿的日常生活和监控。</p>
<p>他们想把梦想变成现实，因此迫切地需要一个设计伙伴来帮助他们把技术方案变成一系列的产品，做出引人注目的客户体验，并成功投放市场。</p>


<p>Popular Nordic airline, Finnair, approached us with a view to completely revamping their ground-to-air customer experience. A large part of this project involved turning their Non-Schengen customer lounge into a contemporary experience that made travelling just as enjoyable as the destination.</p>


Bluebell

hero-adlens-service-design-1

Hero-Adlens-service-design-1

adlens-dial-technology

Adlens dial technology

<h2>Learning</h2>
<p>Unable to change the physical frame or lens design, Adlens engaged business consultants, McKinsey, to help them improve their commercial performance and tangerine to help them to understand why this innovative technology was not being adopted by their target market.</p>
<p>Through interviews senior stakeholders and the completion of ethnographic and market research we learned that the low uptake of adaptive eyewear was down to the user benefits of the product not being made clear, or even demonstrated, to the customer by, either the eye doctor or the sales consultants. A poor sales strategy was also being compounded by inadequate staff training plus poor sales tools. Critically, we discovered that the focus of Adlens’ marketing communication was on describing the capability of the technology, not the benefits that the technology could bring, a subtle but important difference.</p>


adlens-learning-current-experience-72dpi

Adlens-Learning-Current-Experience-72dpi

adlens-learning-current-experience-instore-72dpi-2

Adlens-Learning-Current-Experience-Instore-72dpi

adlens-learning-user-journey-map-72dpi

Adlens-Learning-User-Journey-Map-72dpi

<h2>Leaping</h2>
<p>We generated an extensive customer experience map to identify where key interventions in the sales process could disrupt and increase sales. Armed with this, we traveled to Los Angeles, USA to set-up a prototype optician’s store and ran user trials that emulated the sales process to gain feedback and inform the development of the service design.</p>
<p>Throughout the extensive research process, we created a service design map of the current sales process and identified key areas of disruption that could introduce a clearer benefit-driven proposition for the consumer.</p>
<p>We transformed the dispensing and sales strategy for Adlens by disrupting the sales process to introduce the benefits of the adjustable lens system to customers at different points of the customers’ journey and by curating the existing product range to provide a clearer brand proposition to the customer.</p>


2-learning-adlens

2-learning-Adlens

02a-service-design-man-demonstrating-glasses-card-03-72pdi

02a-Service-Design-Man-demonstrating-glasses-card-03-72pdi

<h2>Landing</h2>
<p>We originated the Allfield brand, together with a ‘kit of parts’ to support the service design, including points of sale displays and product packaging, to help potential customers fully appreciate the unique and breakthrough benefits of Adlens’s adjustable glasses.</p>
<p>With a new name and brand proposition, purposefully targeted marketing and improved sales training, customers and opticians alike can now better understand the key benefits of how to manually adjust the lens of their Allfield glasses to see clearly at all distances.</p>
<p>To support this new initiative, we created a new Allfield website to help with the orientation and education process of prospective customers looking for a suitable to varifocals when they do not work well for them.</p>


adlens-packaging-box-design-72dpi

Adlens-Packaging-Box-Design-72dpi

adlens-enjoy-seeing-more-cover-design-render72dpi

Adlens-Enjoy-seeing-more-Cover-Design-Render-72dpi

adlens-enjoy-seeing-more-graphic-design-render-72dpi

Adlens-Enjoy-seeing-more-Graphic-Design-Render-72dpi

adlens-toolkit-design-combination-72dpi

Adlens-Toolkit-Design-Combination-72dpi

4-launching-adlens-6

4-launching-Adlens-6

4-launching-adlens-2-72dpi

4-launching-Adlens-2-72dpi

<p>James Chen, co-founded eyewear company Adlens in 2005 with a single mission, to create a world where everyone has access to eye care and spectacles.  Chen founded ‘Vision for a Nation’ a charity that was innovating throughout Africa, delivering local eye care and low-cost self-adjustable glasses to some of the World’s poorest communities.</p>
<p>In 2016 Adlens turned their attention to premium markets targeting the 45+ age group, many of whom have declining short and near field vision and yet cannot get on with traditional varifocal lenses. Adlens had invented an innovative adjustable lens technology, unfortunately, the glasses were not selling well, and customers were failing to understand their unique benefits.</p>


Adlens

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<p>让包装来说话，传达你的品牌价值。与tangerine合作设计脱颖而出的包装。</p>


01-packaging-design-innisfree-packaging-group-shot-72dpi

01-Packaging-Design-innisfree-packaging-group-shot-72dpi

02-packaging-design-ws-pack-detail-72dpi

02-Packaging-Design-WS-pack-detail-72dpi

<p>无论是在商店还是在网上，产品的第一印象以及它的展示方式极其重要。与tangerine合作，开发创新视觉营销，增强产品影响力。传达独特的品牌定位和产品优势，说服人们相信它并试一试。 </p>


packaging-design-bluebell-packaging-front-back-02-72dpi

Packaging-Design-Bluebell-packaging-front-back-02-72dpi

<p>从最初的概念到用于生产的成品，我们设计的包装能够传达您的品牌基因，并能引起注意。不仅如此，我们还从整体上考虑材料和工艺，尽可能地使您的包装具有可持续性并控制成本。 </p>


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