<h2>Learning</h2>
The team went through a Discovery phase where they explored Egyptian culture, benchmarked other museum experiences, conducted a range of user interviews for both locals &amp; tourists and visited the GEM site to absorb its character as well as understand its layout. The team made sense of the findings, created key guiding insights, crafted a range of user journeys and started to define core GEM experiences.

gem-research-collection

GEM Research collection

<h2>Leaping</h2>
Our ambition is to create an air of wonder in appreciation of the vast number of incredible artefacts, many of which will be brought together and shown to the public for the first time. And to build anticipation and intrigue that will inform locals about the GEM experience on their doorstep, redefining what a museum means as a destination for Egyptians and tourists alike.
&nbsp;
&nbsp;

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GEM discovery research tangerine

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Gem-discovery-research-pyramids

gem-experience-detail

GEM EXPERIENCE DETAIL

<h2>Landing</h2>
For tangerine the vision is simple. GEM will attract visitors from all corners of the world, as well as local visitors, for whom a walk around the gardens and outdoor eating will live up to the Revival vision set by tangerine to encompass the key user modes of: Relive, Refresh, Relax and Re-engage. As a final deliverable we crafted and built a tangible user experience blueprint and design manual. It included a range of memorable signature moments that are authentic, connected and ownable by the GEM brand and just as importantly a set of in-between moments that glued the entire experience together.

gem-combined-v2

GEM-Combined-V2

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GEM-Outer-folder-portrait

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GEM-folder-open-cropped

I‘ve actually been struggling to understand what  is meant by ‘Customer experience‘, but I now fully understand it and value the input of consultants who can map out a vision for it and truly shape a persons experience when visiting a place.

grand-egyptian-museum-cairo

Grand-egyptian-museum-Cairo

Tangerine was charged by Hassan Allam, the provider and operator of services and facilities at the Grand Egyptian Museum (GEM), to define the visitor experience of one of the world’s most anticipated museums, the Grand Egyptian Museum, which will house the treasures and artefacts of one of history’s oldest and most revered civilisations.

Hassan Allam

heathrow-express-exterior

Heathrow-Express-Exterior

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Heathrow-Express-First-Class-Previous-01

<h2>洞察</h2>
由于加入项目较晚，在许多关键设计参数已经确定的前提下，tangerine需要将头等舱的乘客体验与其他舱位区分开来，使乘客愿意为头等舱买单。希思罗机场离伦敦市中心之间的车程只需要15分钟，如何在这一个有限的时间内给人留下深刻的印象？tangerine站在乘客的角度，观察和思考旅程的每一个节点，得出结论：头等舱的体验需要从预订开始，一直给乘客提供明确可量化的优势，并在优雅和尊享环境中提供这种优势服务体验。

hex-research-2

Hex research

heathrow-express-first-class-design-process-2

Heathrow-Express-First-Class-Design-Process

heathrow-express-seat-reservation

Heathrow-Express-Seat-Reservation

<h2>飞跃创新</h2>
我们在列车内饰、数字体验和服务设计方面提出了诸多点子。在早期的田野调查中tangerine的设计师观察到头等舱内的大量空座，并且许多头等舱的乘客是单人出行。
tangerine抓住这个观察点制定了一个打破车厢布局和升级座椅设计的设计概念，提出一个激进的建议：只有一名乘客坐在车厢的两边，他们的个人行李被放置在每个座椅旁边的专属空间里，英国轨道交通的第一次尝试这样的布局。

heathrow-express-first-class-layout

Heathrow-Express-First-Class-Layout

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Heathrow-Express-First-Class-Seat-Design-Process

<h2>落地</h2>
angerine创新的车厢布局挑战了高密度座位等于更高的票务收入的传统思路: 减去两个座位定员，提升整体乘客体验质量。tangerine相信，这样的措施将推动门票销售并提高座位占用率。
精致的细节，比如皮革座椅上的缝纫线和窗户上的丝网印刷，与透过百叶窗照射的光线相呼应，营造头等舱整体氛围。翻新后的车厢设计体现了精致和品质，放大了希思罗机场快线的品牌形象，帮助它在英国国家乘客调查中名列前茅。

”上座率明显提升。现在当人们路过头等舱时，会考虑去体验一下，而以前他们想的却是 ”我为什么要多花钱购买这个？“

heathrow-express-first-class-view05

Heathrow-Express-First-Class-View05

heathrow-express-first-class-view06

Heathrow-Express-First-Class-View06

1998年，第一辆希思罗机场快车从帕丁顿站的站台上驶出，14年后，该公司计划对车厢内装进行全面改装，以迎接2012年伦敦奥运会。他们希望重塑优质列车服务，往返于伦敦市中心和世界上最繁忙的机场之一希思罗机场。然而，随着整修工作推进，希斯罗快线的管理人员认识到，新的头等舱列车内部缺乏让人眼前一亮的元素。发现问题的当晚，希斯罗快线便邀请到tangerine，为车厢注入让人激动的设计。

Popular Nordic airline, Finnair, approached us with a view to completely revamping their ground-to-air customer experience. A large part of this project involved turning their Non-Schengen customer lounge into a contemporary experience that made travelling just as enjoyable as the destination.

希斯罗快线

huawei-consulting-product-vision-72dpi-2

Huawei-consulting-Product-Vision-72dpi

<h2>洞察</h2>
在智能手机出现前，手机竞争已经饱和。我们看来，华为的设计过程明显需要进行一次紧急的改革。设计师们通常只有几周的时间来设计一部手机，有时甚至没有时间来思考和画草图。我们与华为的高层合作，定义了一个结构化和战略性的设计方法，尊重公司的理念，并能在东方和西方都能发挥作用。

test-2

Test

<h2>创新飞跃</h2>
我们在设计团队中发起了一场静悄悄的革命，帮助华为设计团队理解他们的产品应该是怎样的外观和感受。中国人对精益技术的渴望与欧洲人对简单美学设计的需求取得了平衡。结果产生了一种独特的设计语言，成为当时华为国际战略的核心。

test-2-2-2

<h2>落地</h2>
这种新设计思维的一个具体产品是C7100手机的开发。针对中国市场，华为在2008年推出该产品后的三个月内，售出了超过三十万台该机型。华为公司持续壮大内部设计团队，最终成为世界上最大的设计部门之一，并在英国、日本和美国设有设计中心。
与华为合作的其他项目还包括研究不断增长的移动平板电脑市场的未来，探索打动消费者的其他设备形式和用户体验概念。
今天，华为仍然是世界领先的电信制造商之一。

huawei-c7100_main

Huawei C7100_main

huawei-pollox-tablets_2

Huawei Pollox Tablets_2

huawei-cs1

Huawei cs1

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huawei_1_11HU_13_HERO

"我们从tangerine身上学习了很多。从第一个项目开始，他们聪明的解决方案就打动了我们。他们建立的设计语言，带来一种平衡的而不是极端的解决方案。"

2008's best selling mid-tier handset in China

huawei-tablet-1-green-2

Huawei-Tablet-1-Green

在2000年代初，世界上最大的电信设备制造商华为公司邀请我们帮助他们提高终端产品在欧洲的市场渗透率。他们希望我们了解他们的公司和产品的独特之处，以便帮助开发出适合欧洲消费者的设计语言和用户体验的产品。
我们面临的挑战是如何针对西方人的口味设计出成功的产品，并忠实于这个巨大的中国企业的原则和价值观。这将是一个双向的过程：正如我们需要了解华为的文化一样，华为也需要了解西方消费者的方式。

华为终端

di-research

DI-research

<h2>Learning</h2>
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">A first step in our programme of design immersion, is to settle the designers into quality accommodation and life in London, allowing them to soak-up the diversity and vitality of the city. “London, with all its different nationalities, is a power source of creativity,” they have told us.​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">Each participant is looking to view the world outside of the lens of their day-to-day work and expand their knowledge. From insight research in London to guided Cultural Safari visits across Europe, we are helping them to experience new things and see differently.​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">Together we find new opportunities for Nikon’s future products and services while we develop the skills of their next generation leaders.

di-process

DI-process

<h2>Leaping</h2>
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">We work side by side with Nikon to explore how best to respond to newly identified opportunities.​ ​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">Through further research, workshops with subject experts, consumers and design students from top UK creative universities, idea development and prototyping, we highlight the opportunities best suited to achieving Nikon’s goals. ​​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">Throughout this process participants are mentored to grow their confidence, improve communication and learn new approaches.

design-immersion-genz-workshop-delete-marina-on-end

Design Immersion genZ workshop DELETE MARINA ON END

insight-research-nikon-research-ideas-72dpi

Insight-research-Nikon-research-ideas-72dpi

nikon-workshop

Nikon workshop

<h2>Landing</h2>
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">At the end of the programme, we jointly present findings to the executives at Nikon’s headquarters in Tokyo. Outlining the strategic focus and a range of opportunities and innovative responses that have the potential to unlock new products and services for Nikon’s future. ​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}"> ​Beyond each programme, attendees return to their organisations equipped to spread new insight across their businesses and multiply the impact of their new knowledge.​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}"> ​Such has been the success of Design Immersion, we have continued to work with Nikon and many other global brands in this way for over 10 years.

nikon-cube

Nikon cube

crystal-cube-2a

crystal cube-2a

Thanks to the design leadership programme at tangerine, I began to look at things and think about ideas in a completely different way. I got an incredibly positive response from our Chief Executive. He said it was absolutely fascinating, and I am sure my experiences with tangerine in London will have an enormous impact and inspiration on the future products and success of the Nikon Corporation.

testimonial-nikon

Testimonial-Nikon

<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">What started as a project without a brief has gone on to become a partnership that has spanned two decades. The first time tangerine and Nikon worked together, the arrangement was simply to help one of Nikon’s rising stars to take a broader view of the future of photography.​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}">​Today it has grown into a design leadership training programme, with Nikon’s next generation design leaders being based in our office for six to twelve months each year. Together we are identifying the changes that are transforming their global market and creating strategies and concepts to take advantage of these shifts.

Nikon

<h2>洞察</h2>
该项目始于对一系列工作场所环境的沉浸式研究和采访。设计团队跨越多个国家、贸易展览和不同的行业领域，发现了宝贵的洞察，了解设计如何使彩虹机器人的联合机器人更易于员工使用，并为更广泛的用户和企业类型提高工作流程效率。

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RR_02

rr_03-2

RR_03

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RR_04v2

<h2>创意飞跃</h2>
我们观察到，机器人工程师传统上专注于开发新兴技术，而不是考虑机器的易用性、用户界面和美学。一个关键的发现：协作机器人往往过于复杂，需要工程师来设置和操作。考虑到协作机器人的主要功能是在各种工业环境中与人们协同工作，但却缺少了“人情味”！

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RR_05_sm

rr_06_sm-2

RR_06_sm

<h2>落地</h2>
从 “彩虹 ”一词中获得灵感，彩虹机器人的品牌设计语言Prism（棱镜）由此诞生。 我们为协作机器人设计了最小的占地面积，使其易于在各种情况下安装，其雕塑般和流线型的形式，使其在操作过程中易于抓握。
Tangerine与软件和编程团队密切合作，创建了基于图像的图形用户界面和培训手册。新的一体化平台可根据使用者的类型，提供适合不同使用者的操作系统和机器人功能，实现操作界面的个性化。
在为机器人设置路径时，示教器上的一键式按钮可以确保协作机器人提供无错误体验，设置在每个关节上的LED指示灯提供实时反馈，以提高编程的准确性和使用的安全性。
为期三年的合作的一个关键成果是设计了一个新的品牌标识和品牌指导方针，帮助他们将彩虹机器人公司表现为一个以设计为主导的团体，提供优质、创新的产品。

rainbow-robotics-render-06

Rainbow-Robotics-Render-06

rainbow-robotics-gui-03

Rainbow-Robotics-GUI-03

rainbow-robotics-gui-02

Rainbow-Robotics-GUI-02

rainbow-robotics-render-01

Rainbow-Robotics-Render-01

rainbow-robotics-design-process-01

Rainbow-Robotics-Design-Process-01

易于导航的解决方案，提升全球车间现代化能力，高效的设计空间。易用良好的用户体验设计，解决未来机器人的使用性问题。

这是一次真正的科学头脑和设计思维的真正结合，帮助产品形成了形式和功能，极大地提高了用户体验。这将推动这种新型协作机器人在工作场所取得成功。

rainbow-robotics-render-02

Rainbow-Robotics-Render-02

韩国先锋机器人公司Rainbow Robotics是韩国科学技术院大学（ KAIST ）的一家新企业，由开发双足机器人HUBO的科学家领导，该公司希望为其RB系列开发首个完全设计的商业协作机器人，并建立一个品牌形象来支持。该研发设计项目已持续了3年多，涉及了Rainbow Robotics和tangerine首尔工作室之间的广泛合作。

彩虹机器人

洞察研究范例

联系我们

洞察力是伟大产品和服务的基石。与我们合作，深入挖掘消费者的趋势和行为来更好地满足人们未开发的期望和需求。

insight-research-nikon-research-interview

Insight-research-Nikon-research-interview

品牌战略

服务设计

趋势预测和愿景设定

CMF设计

用户体验/用户界面

好的产品和服务建立在强大的研究之上。与用户交谈，倾听他们的故事，然后将这些转化为可操作的洞察。洞察将展现新的视角，并激发解决问题的新思维方式。

insight-research-huawei-sketches-of-people-using-camera

Insight Research Huawei sketches of people using camera

通过更好地了解问题的背景和细微差别，你可以设计出更强大、更有效的解决方案。我们所发现的洞察有助于将一张白纸变成一张迸发着想法和机会的画布，给你创造产品或服务所需的灵感。

洞察研究

一个更强大的基础...

...探索新的可能性