bluebell-launching-1_cropped-72dpi

Bluebell-Launching-1_cropped-72dpi

<h2>Learning</h2>
<p>While Bluebell did not have the money to take the product forward, the huge potential of the system was clear, and we grabbed the opportunity of working together with them on a risk sharing basis.</p>
<p>A critical first step was to quickly set a vision for the project. We created a simple animation communicating its key benefits, giving the Bluebell team ammunition for initial discussions with investors.</p>
<p>As the system’s potential features were so expansive, yet cost was a major factor, our combined teams mapped out the user modes and alerts, and quickly defined wireframes for the app.  Scoping out options for the size and arrangement of the electronics hardware, was completed at the same time.</p>
<p>&nbsp;</p>


bluebell-leaping-4-72dpi

Bluebell-Leaping-4-72dpi

<h2>Leaping</h2>
<p>The whole customer experience needed to appeal and be understood by new and experienced parents. Multiple options for the form and interrelationship between the elements were explored widely, and a design language was crafted that subtly established a DNA across the hard, soft and graphic elements of the system.</p>
<p>A brand proposition of ‘Parenting, made simpler’ was created for Bluebell, to powerfully set them apart in the crowded market.  A visual identity was developed interlinking core elements of the app’s UX with key components of the brand’s identity.</p>


bluebell-launching-2

Bluebell-Launching-2

bluebell-leaping-2-square

Bluebell-Leaping-2-Square

microsoftteams-image-34

MicrosoftTeams-image (34)

bluebell-leaping-1

Bluebell-Leaping-1

<h2>Landing</h2>
<p>A simple and intuitive design for the parent wristband was created, delivering visual and vibration alerts with icons and a glowing LED to communicate the baby’s status.  It also tracks the parent’s activity and enables them to record feeding and nappy change times.</p>
<p>A one-piece clasp on the baby monitor enables easy attachment onto a vest or baby-grow. This keeps the monitor reliably aligned and close to the baby’s chest.</p>
<p>The hub is the system’s charge station and provides thread connectivity to the wearables and wi-fi for upload of data to the cloud. It constantly measures nursery temperature and enables parents to listen-in, play lullabies or white noise, and contains the nightlight.</p>
<p>Last, but not least, is the app.  It works for multiple users, wherever they are, and enables them to receive alerts, view data, set-up routines, and remotely control the hub.</p>
<p>Delivering all of this to market required co-working with a contract manufacturer who, like us, instantly appreciated the potential of the system.  They agreed to be flexible with minimum order requirements to support the progressive growth of the business.</p>
<p>Multiple rounds of prototypes and pre-production units were developed, tested and refined and the business has successfully scaled.  We continue to work together with Bluebell, planning improvements and upgrades, as data on usage and customer feedback is gathered.</p>


bluebell-launching-6

Bluebell-Launching-6

bluebell-launching-13-72dpi

Bluebell-Launching-13-72dpi

bluebell-portrait-72dpi

Bluebell-portrait-72dpi

bluebell-launching-5

Bluebell-Launching-5

What attracted us to Tangerine was their family feel. They were friendly, helpful and pragmatic in their approach to risk sharing. Martin [Darbyshire] quickly understood the potential of our technology and the ambition of the business. They’ve helped us turn our idea into a category leading product & service in the mother & baby sector, and we’ve worked together now for over four years.  Martin and Melinda sit on our board, and Tangerine’s expertise and ongoing support is invaluable as we grow.

bluebell-hero-v2

Bluebell-Hero-v2

<p>Bluebell, a start-up founded by two doctors and a data scientist in 2016, had patented a smart baby monitor which tracked a babies breathing rate, skin temperature, movement and position. With a USP that it instantly sends alerts to a parent wristband at home and when on the go.</p>
<p>The team had built an initial proof of concept prototype, and urgently needed the right design partner to help them turn their germ of an idea into a compelling product and service experience.</p>
<p>&nbsp;</p>


<p>Popular Nordic airline, Finnair, approached us with a view to completely revamping their ground-to-air customer experience. A large part of this project involved turning their Non-Schengen customer lounge into a contemporary experience that made travelling just as enjoyable as the destination.</p>


Bluebell

snoozebox-case-study-3

Snoozebox-case-study-3

<h2>Learning</h2>
<p>The team sought inspiration and gathered insight from diverse sources and user contexts for the event accommodation to maximise the potential of the room, which measured just 3.6m x 2m x 2m. The room needed to be able to offer a range of different ensuite configurations to suit different travel groups. And to make the challenge really interesting, the whole thing had to fold in half on the back of a truck for ease of transportation.</p>


snoozebox-case-study-23

Snoozebox Case Study-23

<h2>Leaping</h2>
<p>We created an ambitious proposal that went far beyond the client’s original request for a series of adjustable beds. The idea was to redefine the whole guest experience – everything from the design of the fixtures and fittings to the colour palette and the atmosphere. Achieving it required some cunning and creative design solutions.</p>


snoozebox-design-process-square

Snoozebox-Design-Process-Square

snoozebox-in-production

Snoozebox-in-production

snoozebox-cmf-moodboard

Snoozebox-CMF-Moodboard

<h2>Landing</h2>
<p>The rooms offer 7 different bed configurations and feature fold down beds, hidden within super-sleek metal frames integrated into the walls &#8211; achieved by exploiting specialist laser-cutting and folding processes. The beds are accessed with pull-down handles disguised as shadow lines, transforming the space into a bedroom for up to four people with seven different day and night configurations. The bathroom is designed as a luxury wet room with a flared outer wall to give a sense of spaciousness, while also providing a dry hanging area.</p>
<p>The accommodation comes in three finishes to suit different event’s needs, with flooring and fabrics sourced from some of Europe’s top design houses.</p>


snoozebox-video-cover

Snoozebox-Video-Cover

Trying to put Snoozebox guests at the heart of the action required some innovative thinking and design leadership. tangerine allowed us to take what we wanted conceptually and actually see it realised. They were just so clever whilst also understanding our commercial parameters. Their designers thought through everything, right down to the hinges on the bed, so we were able to achieve this really exciting outcome.

snoozebox-bedroom-hero-landscape

Snoozebox-Bedroom-Hero-Landscape

<p>Start-up hospitality business Snoozebox had enjoyed success with its first-generation portable hotel that was created using repurposed shipping containers.  It delivered pop-up hotel accommodation to the heart of cultural and sporting events across the UK such as the Silverstone F1, Glastonbury Music Festival and the Edinburgh Fringe Festival. Impressed with our reputation of maximising small spaces for premium customer within the aviation industry, Snoozebox commissioned us to create a modular design for new hotel room that could be delivered as a custom mobile solution built by British coachbuilders ASGB.</p>


Snoozebox

Design for Startups in action

startup-design-bluebell-awards

Startup-Design-Bluebell-awards

startup-design-bluebell_connido_development

Startup-design-Bluebell_Connido_development

<p>Pioneering startups are the lifeblood of innovation. And so we want to help them as much as possible. Many startups have a game-changing idea but need additional knowledge, expertise, and external support to take their idea to market.</p>
<p>That’s where we come in, helping you define market fit, develop your proposition, deliver an MVP, and ultimately scale. We also develop your proposition, prototype your product or service, and give you the physical tools to help you along the way.</p>


startup-design-bluebell-pos-john-lewis

Startup-Design-Bluebell-POS-john-lewis

<p>We also understand that startups don’t often have the resources to engage an experienced design consultancy. So instead of asking for upfront payment, we can work flexibly using royalty agreements, shares, or other arrangements.</p>
<p>It means you get all of our insight, expertise, and creativity without draining your resources at such an early and crucial stage in your business’s life. The smallest investment in time and money with the biggest returns</p>


Design for Startups

Your vision, our support

A risk sharing approach