Retail design consultancy
tangerine is widely recognised as one of the world’s leading design companies with headquarters in London, UK and offices that service Asia based in Seoul, South Korea. Tangerine is at the forefront of retail design agency work for businesses who want to take trends and create new customer experiences from one side of the world to the other. Our expertise spans every element from customer experience, service design, retail design and the built environment. With over three decades of experience with award-winning work, we help high street brands to pivot and bring innovation into the retail space. From pop-ups to flagship stores we are masters at creating new interiors and service opportunities, helping our clients to take creative leaps to design innovative customer experiences which exceed
Services
- Trend Forecasting & Vision Setting
- Interior Design & Retail Design
- Product & Service Design
- Brand Identity & CI
- User Experience & UI
- Graphic Design
- Colour, Material & Finish
Retail design
We are specialists in retail interior design; providing solutions from a quick uplift of the brand, through to groundbreaking innovation that creates blueprints for concepts that can be rolled out for flagship stores and scaled back for instore concessions and pop-ups. We create retail services and environments that revolutionise the customer experience.
The way we work is bespoke to your requirements, and the level of change that we introduce is tailored to your challenge, budget, and ambition, ensuring we generate a solution that is the right fit for your business.
We help you to deliver solutions that are on-trend for your retail requirements, that encapsulate your brand values and elevate the experience to best serve your customers. Our designs harness the latest trends and technologies to enhance space, comfort, service, and environment. All the while ensuring optimisation for manufacture, maintenance and use in-service.
Customer Experience Design
Understanding consumers is critical to designing customer experiences that attract people to use your store. To get to the heart of what is important to customers, we put ourselves in their shoes; visiting and benchmarking competitors, interpreting trends, generating personas, conducting interviews, and designing scenarios to identify and solve both customer and sales staff pain points. We help you to locate and act on competitive points of difference that have the potential to deliver better, ownable customer experiences for your brand.
Depending on the insights and opportunities identified through research, design outcomes might involve the design of spaces, digital and physical products, or service blueprints to inform how facilities should be provisioned and how staff should support them. By considering every detail of the customer journey we help you to craft the right in-store experiences that will drive engagement and improve loyalty with your customers.
Brand Identity and Strategy
Our multi-talented, multi-lingual designers have a finger on the pulse of trends and the shifting habits of consumers around the world. We understand the key challenges of designing exceptional retail environments and can help you to explore the opportunities for innovation that will push the boundaries of what’s possible.
The key to this fast-paced retailing market is being able to react rapidly to changing consumer tastes and to have the infrastructure in place to support it. We are innovators who can deploy to parts of the world that require immediate research on the ground, cross-referencing different cultures, even if the client is headquartered on the other side of the world. We help brands to redefine their brand proposition to make it appealing to their target audience.
Service design
Central to transforming the retail experience is understanding how the client communicates the delivery of the service to the sales personnel in-store. A poor sales strategy is often compounded by inadequate staff training plus poor sales tools. Only by understanding the pain points at the point of delivery, can we create the right literature and point of sale material for communicating to your team the user benefits of the product or service.
We will generate an extensive customer experience map to identify where key interventions to the sales process could disrupt and increase sales. Throughout the extensive research process, we will create a service road map of the current sales process that will identify key areas of disruption that will introduce a clearer benefit-driven proposition for the customer.
