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<h3>Concept vision</h3>
<p>First class it’s about making the experience for customers truly extraordinary. Together with British Airways, we recognised that the most powerful way to achieve this is by taking into consideration customer preferences to the finest detail, together with cabin crew delivering a world-class service.</p>
<p>Drawing on our 25+ years of experience, working with British Airways and from insights into contemporary luxury hospitality, we created a design that would form the perfect backdrop to impeccable service, providing cabin crew with the space and tools they need, while also perfecting comfort by giving passengers complete control over their in-flight experience.</p>
<p>The airline listened to colleagues and customers to help shape design elements and specific features to suit preferences, such as buddy dining and carefully placed stowage with useability and purpose in mind. The airline also introduced its fully rectangular bed following customer feedback that replicates all the comforts of a home environment.</p>
<p>The central suites open into each other to create a shared space for travelling companions. A motorised floor-to-ceiling central panel and console move away to reveal side-by-side armchairs, creating a spacious yet cosy shared lounge to enjoy together.</p>


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DSCF7493_BA-First-tangerine-design

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British_Airways-British_Airways_unveils_brand-new_First_seat-1280x720-tangerine-design-ref191456

<h3><strong>Design development</strong></h3>
<p>We worked closely with British Airways’ design team and Collins Aerospace to develop the First seat’s aesthetics, ergonomics and seamless technology integration. The suite is designed to evoke the atmosphere of a modern luxury hotel, combining home comforts and thoughtful British touches, resembling a plush armchair rather than a typical aircraft seat, immersing passengers in familiar, refined luxury comfort. We even consulted theatre lighting experts, gaining insight into illuminating surfaces flatteringly, which influenced the location and positioning of the lights.</p>
<p>Reflecting the British ethos of quiet elegance, every detail supports a discreet, intuitive experience. For instance, a digital panel interface located on the outside of each suite provides details for the crew to attend to passengers with minimal disturbance. With the seat set back from the door a high degree of privacy is provided, even when the suite door is open.</p>
<p>A huge amount of attention was given to the design details to ensure they were beautifully considered rather than bold and brash, embodying the quiet elegance expected from British service,&#8221; says tangerine&#8217;s creative director, Dan Flashman.</p>
<p>&#8220;Everything looks right and works effortlessly, but beneath the surface, we made countless adjustments to get the forms and surfaces just right.&#8221;</p>


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British_Airways-British_Airways_unveils_brand-new_First_seat-tangerine-design-ref191480

<h3><strong>Final design </strong></h3>
<p>Upon entering the suite, passengers find a private, spacious environment where comfort and convenience are prioritised. The curved doors open and close flush, blending seamlessly into the suite’s walls, ensuring privacy without compromising elegance.</p>
<p>The generously sized armchair offers the ultimate relaxation experience, with an industry-first, fully variable recline mechanism inspired by the automotive industry. Operated via a touch interface, this system allows passengers to customise posture and recline positions in addition to selecting from predefined options.</p>
<p>Passenger wellbeing is further elevated by unprecedented control over suite lighting and pre-selected moods tailored to different cabin moments, such as ‘relax’ when winding down for sleep, or ‘cinema’ when settling in for a film.</p>


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British_Airways-British_Airways_new_First_door-tangerine-design-ref191462

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BA-First-wardrobe-tangerine-design

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British_Airways-British_Airways_unveils_brand-new_First_seat-1280x720-tangerine-design-ref191477

<p>A key insight from competitor benchmarking highlighted many first-class suites feel boxy — the antithesis of luxury hospitality, which is soft, rich, and generous. We changed the suite dimensions through sweeping the surface forms, subtly nodding to Concorde’s s-shapes from British Airways’ heritage. This influences the curvature of the side console, lamp, and repeated patterns on the wall panels, which all contribute to transforming the suite with elegant refinement.</p>


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British_Airways-New_ambient_light_in_First-1280x720-tangerine-design-ref191450

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BA-First-door-tangerine-design

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British_Airways-British_Airways_unveils_brand-new_First_seat-1280x720-tangerine-design-ref191453

<p>Achieving a modern interpretation of British luxury required the finest attention to detail. Every element and feature are thoughtfully considered, supporting an intuitive, luxurious experience that reveals itself through special touches throughout the journey.</p>
<p>For instance, storage compartments have hidden red leather accents with white stitching reminiscent of Savile Row tailoring, adding a dash of British eccentricity and the seat controls were designed to feel like playing piano keys on a Steinway: delicately responsive and to be treated with care. For its quality and durability, sustainably-sourced Muirhead leather was chosen for the seat headrest and armrest, with suede walls and soft foam accents that evoke a warm and inviting ambience.</p>
<p>&nbsp;</p>


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british-airways-first=tangerine-design-stowage-seat-controls

<p>British Airways and tangerine’s design of the new First seat embodies understated luxury by providing the optimal sense of space and privacy. The design invites passengers to feel naturally at ease, capturing the very essence of British modern travel at 35,000ft.</p>


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DSCF7341_BA-First-tangerine-design

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British_Airways-British_Airways_unveils_brand-new_First_seat-tangerine-design_1280x822-ref191486

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British_Airways-New_side_cupboard_in_First-1280x720-tangerine-design-ref191459

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DSCF7873_BA_First_tangerine

We’re incredibly proud to launch the next era of First that pushes the boundaries of comfort, luxury and modernity, taking into consideration customer preferences and expectations to the finest detail. This coupled with our incredible colleagues delivering a world-class service, following the launch of our First Service Specialists scheme, as well as the many benefits of flying First such as First Wing entry, access to our award-winning lounges including our Concorde Room and priority boarding, means we truly believe we offer a winning combination in delivering an extraordinary experience for our customers.

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British_Airways-British_Airways_unveils_brand-new_First_seat-tangerine-design-ref191486

<p>Tangerine was chosen to work with British Airways on its an ambitious project to create British Airways’ next-generation of First. The goal was to introduce a game-changing new seat for the airline’s customers by combining elegant design features to reflect modern British luxury travel.</p>
<p>tangerine’s design proposal promised an exceptional blend of British elegance with a contemporary twist. This project was a collaborative effort between British Airways, tangerine, Collins Aerospace, and various British partners, which culminated in an elegant, spacious suite that epitomises the renowned British style of understated luxury.</p>
<p>British Airways’ new First seat, combined with its refined cabin service, will offer a calm, exclusive space for travellers at 35,000ft.</p>


British Airways First Class - Tangerine

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British Airways First Class

<h3><strong>Learning</strong></h3>
<p>For RECARO to successfully enter the rail market, a strategy was devised to position its products within the competitive rail seating landscape. RECARO identified an opportunity to respond to the trend of longer-distance travel, with operators needing to provide greater seat comfort. A rigorous evaluation of the business landscape was conducted, focusing on what this could mean for target operators. Strategic considerations included the types of layouts operators might adopt, target seat pitch, density, ergonomics, and necessary features.</p>


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RECARO Rail concept exploration-tangerine design

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RECARO Rail early concept-tangerine design

<h3><strong>Leaping</strong></h3>
<p>We developed a range of concepts, balancing innovative design with business suitability. Iterations ensured compliance with European standards and assessed compatibility with various vehicle sizes, carriage widths, accessibility, and certification requirements. As the concepts for each class developed, the designs were refined to maximise passenger space, define seat recline, and optimise carriage configurations.</p>


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RECARO-Rail-premium-seat-concept-portrait-tangerine-design

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RECARO Rail lie flat layout-tangerine design

<h3><strong>Landing</strong></h3>
<p>RECARO&#8217;s multi-class rail seating concept offers enhanced comfort and service for OEMs and international rail operators across Standard, First, and Premium classes. Advanced ergonomics, human factors, and engineering modelling techniques ensure maximum comfort.</p>
<p>We worked with RECARO and engineering partners to design a recline mechanism that angles the seat pan, cradles the passenger as they move into a recline position, and uses a gas spring to return them upright.</p>


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RECARO rail SC Carriage tangerine design

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RECARO rail SC seat tangerine design

<p>The modular seat structure reduces production costs by sharing components between Standard and First Class. The First Class seat adds an upper shell and privacy divider, increasing shoulder space and enhancing comfort and privacy. Seatbacks have a minimal, slim design with integrated features such as flip-down tables, veneer inlays, and concealed stowage straps.</p>


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RECARO rail FC Carriage tangerine design

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RECARO rail FC seat tangerine design

<p>Premium Class seats offer airline-style lie-flat or deep recline options. The angled seat layout allows seats to face in either direction through 90-degree rotation, enabling an always-forward travel operation or facing pairs to create social spaces in the carriage.</p>


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RECARO-Rail-lie-flat-premium-seat-paired-facing-sq-tangerine-design

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RECARO rail Premium lie-flat seat tangerine design

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RECARO rail Premium lie-flat seat bed tangerine design

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RECARO rail SC seat back tangerine design

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RECARO rail FC seat back tangerine design

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RECARO rail Premium lie-flat seat facing tangerine design

<p>Already established as a market leader in the aviation and automotive industries, RECARO aimed for a strategic move into the international rail sector. They sought experienced seating innovation partners to create a ‘step change’ in customer experience within the rail seating market. Choosing tangerine as their collaborative partner, the project included developing new seating concepts for Standard, First, and Premium train classes, suitable for long-distance travel on inter-city and high-speed routes. A ‘ground-up’ design approach was required for the seat structure, comfort system, and all associated features to meet the price constraints of the rail sector.</p>


RECARO Rail - Tangerine

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RECARO Rail

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HyperloopTT_Express-Freight-10

<h3>Learn</h3>
<p>Hyperloop is a high-speed transportation system, similar in size to a small commercial aircraft without wings. It involves pressurised capsules that levitate on a near-frictionless magnetic field within tubes. The whole proposition for HyperloopTT&#8217;s freight transport is that it&#8217;s cheaper than air and faster than trucks. The speed element is not just about how fast the trains travel around countries but also about loading and unloading as fast as possible to make the whole service efficient.</p>
<p>tangerine was tasked with designing a system for loading and unloading express freight &#8211; which is smaller than large cargo containers &#8211; into the HyperloopTT capsules. To do this, in our research, we avoided looking sideways at competitors and being influenced too much by other industries and instead spoke to the different stakeholders to understand what was important for this system.</p>
<p>&nbsp;</p>


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Hyperloop-tt-freight-express-research phase-tangerine-design

<p>tangerine defined the four key &#8220;design drivers&#8221; for the project as:</p>
<ul>
<li>Fast Loading: Ensure the freight can be loaded and unloaded as quickly as possible.</li>
<li>Infrastructure Integration: Design a system that integrates with existing infrastructure.</li>
<li>Maximised Freight Volume: Optimise the internal space of the capsule to maximise freight capacity.</li>
<li>Flexibility: Create a system that can cater to varying customer demands.</li>
</ul>


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Hyperloop-tt-freight-express-capsule-capsule and door dimensoins-tangerine-design

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Hyperloop-tt-freight-express-capsule-CAD view of loading devices-tangerine-design

<h3>Leap</h3>
<p>A key insight in maximising freight volume came from testing different door mechanisms and different sized doors. We initially thought to have bigger doors to speed up loading but realised this would increase the time for the pressurised DockLock to open and risk changing the conditions of the vacuum.</p>
<p>The DockLock is an air lock that sucks onto the capsule, equalising the pressure inside and outside the tube. By keeping the capsule inside the vacuum and not changing its atmospheric conditions, it makes the structural capabilities of the capsule last significantly longer and limits degradation.</p>
<p>tangerine came up with a solution that involves up-and-over sliding doors, which utilises the rounded shape of the capsule and seeks to maximise the internal space. The layout of the doors was a more challenging element, as we had to create 3D animations to calculate loading/unloading times.</p>


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Hyperloop-tt-freight-express-capsule-capsule-departure-tangerine-design

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Hyperloop-tt-freight-express-capsule-DoclLock-door-tangerine-design

<h3>Land</h3>
<p>Our design concept for HyperloopTT Express Freight allows for loading and unloading in just 13.2 seconds. This system leverages existing technologies and infrastructure, offering a flexible solution that can switch between passenger and freight transport depending on demand.</p>
<p>Staggered doors allow for a steady, constant flow of loading and unloading. In practice, this means when a capsule arrives into the station, freight can be simultaneously loaded and unloaded.</p>
<p>The load devices run across a roller ball flooring system, which is a modified version of a proprietary system by our long-time collaborator Collins Aerospace, currently used inside the cargo hold of aeroplanes.</p>
<p>The feasibility study around the economics of HyperloopTT&#8217;s plans was carried out in 2019/2020, and €800 million was secured to build the first commercial Hyperloop in Northern Italy in 2024 to prove the freight concept.</p>


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Hyperloop-tt-freight-express-capsule-station-tangerine-design

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Hyperloop-tt-freight-express-capsule-docking-tangerine-design

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Hyperloop-tt-freight-express-capsule-docking-2-tangerine-design

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Hyperloop-tt-freight-express-capsule-nose-cone-tangerine-design

<p>HyperloopTT, a leading transportation and technology licensing company, collaborated with us to design the HyperloopTT Express Freight. This innovative freight transport capsule system is set to revolutionise shipping with its speed, efficiency, and sustainability.</p>
<p>We applied our future mobility expertise and service design methodologies to explore the development of a commercially viable freight system. Our goal was to create a design that could potentially transform the logistics industry in terms of efficiency and commercial viability.</p>
<p>To date, HyperloopTT has made major strides, including building the world&#8217;s first full-scale hyperloop test facility, securing over 40 patents, and establishing the first insurance framework and safety certification guidelines for commercial Hyperloop systems.</p>


HyperloopTT - Tangerine

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HyperloopTT

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LOT_737_OUTBOARD SEATS

<h3>Learn</h3>
<p>To gain insight into Poland&#8217;s rich cultural tapestry, tangerine embarked on a journey to Poland, engaging in immersive dialogues with key stakeholders including CEOs, creatives, and renowned film directors. Matt Round, Chief Creative Officer at tangerine, reflects, “Poland is filled with this incredible light that washes over breathtaking scenery. Artists and architects are creating energetic moments of magic and bold landmarks that stamp their mark on the landscape. This was inspirational gold dust.”</p>
<p>Drawing inspiration from Poland&#8217;s status as Europe&#8217;s biggest copper producer, tangerine incorporated copper accents throughout the cabin design, evoking the nation&#8217;s warm hospitality and paying homage to its architectural heritage. The design narrative, influenced by the Museum of Fire in Zory, Poland, seamlessly weaves in touches of copper, Polish craftwork, and Poland’s stunning scenery into the cabin interiors.</p>


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LOT CMF-Mood board 03-Tangerine

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LOT-CMF-TATRA MOUNTAINS-Tangerine

<h3>Leap</h3>
<p>tangerine set the vision for travel with LOT, encompassing cabin interiors, onboard service goods, and the lounge experience before developing the design for all three cabin classes: Business Class, Premium Economy, and Economy.</p>
<p>‘Pure Polish’ serves as the overarching theme, drawing on Polish heritage and LOT’s ambition for the future. We captured the essence of Poland, translating its sun-illuminated landscapes into cabin elements and suite-door laminates. Inspired by the splendour of sunrise and sunset over the Tatra Mountains, bulkheads in each class evoke ethereal gradients — from dark blue to light blue in Business Class, from dark blue to amber in Premium Economy, and from dark blue to sky pink in Economy.</p>


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IMG_9082_Edit_Dark_Bckrnd

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LOT 3D crane Edit (2)

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02_LOT_9010_Process_Web

<h3>Land</h3>
<p>Passengers boarding LOT’s aircraft worldwide can immerse themselves in the essence of Poland, whether returning home, visiting, or transiting. The elegant entranceway to the aircraft features a copper finish with detailing reminiscent of Polish paper cutting, known as ‘wycinanki’.The cabin CMF reflects Poland’s abundant raw materials, such as copper and amber, fostering a unique connection to Polish roots. The colour palette captures Poland&#8217;s essence, transitioning from dark and sumptuous tones in Business Class to lighter and brighter hues in Economy, enhancing the sense of space in the denser part of the cabin.</p>
<p>This design represents a coherent brand expression for LOT Polish Airlines, fitting seamlessly with their existing fleet and ground experience, while effectively differentiating between classes. With its bold use of colour, contrast, and gradation, coupled with a mix of surface finishes, the cabin environment stands a testament to LOT Polish Airlines&#8217; commitment to innovation and passenger comfort.</p>
<p>&nbsp;</p>


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LOT 787-BC Window Seat-TANGERINE

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LOT Stowage 4

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Welcome entrance - Rui edited

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LOT 787-Welcome Entrance-TANGERINE

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BC AFT Bulkhead close up Color Edit

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LOT 787-PEY Cabin looking AFT-TANGERINE

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LOT 787-PEY Window Seat-TANGERINE

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LOT 787-PEY Cabin looking FWD-TANGERINE

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LOT 787-EY Cabin looking AFT-TANGERINE

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LOT-737-CABIN ENTRANCE LOOKING AFT-TANGERINE

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LOT_737-FWD BULKHEADS-TANGERINE

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LOT-737-OUTBOARD SEATS-TANGERINE

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LOT-737-AFT BULKHEADS-TANGERINE

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LOT 787-BC central cabin view-TANGERINE

<p>In 2022, LOT Polish Airlines chose tangerine to spearhead a comprehensive upgrade to their cabin interiors, signalling a significant evolution in the airline&#8217;s long and short-haul services in its ambition to become the <span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">preferred carrier in Central and Eastern Europe. </span>The endeavour was to develop a cohesive cabin interior design concept spanning all classes of LOT’s wide-body Boeing 787-8 Dreamliner aircraft and then seamlessly translate it into their narrow-body counterparts. The retrofit programme encompassed a holistic overhaul, including the replacement of seating across all classes, integration of a state-of-the-art in-flight entertainment system, and the introduction of internet connectivity. Infused with a distinct Polish flair, our new cabin interior design pays homage to LOT&#8217;s 95-year legacy while embodying the ethos of Polish hospitality through a contemporary lens.</p>


Lot Polish Airlines - Tangerine

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Lot Polish Airlines

<h3>Learn</h3>
<p>The style, format, and layout of the eVTOL were influenced by intensive user research conducted with over a hundred high-net-worth individuals across China, enabling the delineation of precise design specifications. Targeting the luxury travel market, the eVTOL had to cater to discerning passengers seeking expedient travel between China&#8217;s bustling metropoles for both business and leisure. The primary challenge lay in striking the right balance between aesthetic excellence, luxury user demands, and stringent engineering constraints.</p>
<p>The internal space of the eVTOL is very similar to a car, so progressive automotive references were drawn upon for design inspiration. At the same time, as a flying experience, the views of remarkable landscapes along the journeys needed to be prioritised by maximising the size of the windows.</p>


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Volkswagen-Group-China-eVTOL-V.MO-Prototype-1

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Volkswagen-VW-Group-China-eVTOL-interior-concept-1-tangerine-design

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Volkswagen-VW-Group-China-eVTOL-interior-concept-2-tangerine-design.png

<h3>Leap</h3>
<p>To mitigate weight, the eVTOL adopts a single-door configuration, necessitating innovative ingress and egress solutions. Our team devised a skate step to enhance the boarding experience and optimised interior space to accommodate luxury amenities.</p>
<p>Technologically advanced materials sourced from the automotive sector were integrated into the seating, including a bio-based faux leather dress cover, while the headrests were crafted from fully recyclable plastic, 3D printed to achieve a unique knit pattern.</p>
<p>Fully working prototypes have been developed to test flight, with the technological solution design and engineering then refined to introduce some changes to the exterior based on dynamic testing to ensure optimal performance.  Throughout the design process, tangerine worked very closely with the Volkswagen design team and Sunward to make sure the fuselage design is aligned with the manufacturing processes and wind tunnel testing.</p>


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Volkswagen-VW-Group-China-eVTOL-interior-1-tangerine-design

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Volkswagen-VW-Group-China-eVTOL-interior-2-tangerine-design

<h3>Land</h3>
<p>This eVTOL is purposefully crafted to provide fast, luxurious, and environmentally friendly travel between China’s megacities for the country’s high-net-worth individuals. The spacious and opulent cabin comfortably accommodates three passengers and their luggage while offering sweeping views through large windows.</p>
<p>Powered by eight fixed upward propellers and two rear forward propulsion propellers, the eVTOL can transport passengers and luggage up to 200 kilometres. It operates purely on electricity and is fully autonomous, building upon existing autonomous driving solutions and battery technology to deliver zero-emission mobility.</p>
<p>The aerodynamic design positions the cabin under the wings, spanning 11.2 meters in length and 10.6 meters in wingspan, ensuring passenger safety away from propellers. The cabin&#8217;s design, inspired by Chinese landscape paintings, evokes harmony with the scenic surroundings, incorporating culturally significant jade for interior colours.</p>
<p>Sky Garden exudes an ambience of tranquillity and spaciousness, ideal for passengers to embark on their business endeavours after a comforting commute. Sustainable materials, smart fabric touchpads, immersive displays, and seamless connectivity converge to create a truly unique and luxurious experience.</p>
<p>While the initial prototype targets private ownership, future iterations will cater to diverse user needs. Ongoing design efforts focus on developing a production version that retains our concept&#8217;s aesthetic language while enhancing passenger capacity and creating a lightweight interior for airworthiness.</p>
<p>&nbsp;</p>


our creative leaps

British Airways First Class

RECARO Rail

HyperloopTT

Lot Polish Airlines

Volkswagen Group China

Southwest Airlines

Japan Airlines (JAL)

Rainbow Robotics

Spacetalk

CRRC Changchun

DRAX

Okamura