tangerine × buzz PEY soft product collaboration launches at WTCE 2026
Hamburg, April 2026
Tangerine and Buzz officially launched their cross‑disciplinary collaboration at World Travel Catering & Onboard Services Expo (WTCE) in Hamburg on Tuesday 14 April 2026.
The launch marked the first public presentation of the Tangerine × Buzz concept collection, an exploration of comfort in Premium Economy that brings together cabin experience design and onboard product innovation. The event was attended by airline representatives, industry partners and journalists, providing an opportunity to introduce the collaboration directly to the aviation community.
Sam Blank, Director of Innovation and Product Strategy at Buzz, and Geraint Edwards, Chief Growth Officer at Tangerine, introduced the project on the Buzz stand, sharing the ambition behind the collaboration and premiering the launch video. Visitors were then invited to experience the concept products first‑hand, with space for discussion around the design thinking, passenger insights and future potential of the collection.
The collaboration responds to the growing Premium Economy market and ongoing challenges around passenger comfort on long‑haul flights. The four‑piece concept collection re‑examines familiar onboard items through a human‑centred lens, focusing on adaptability, wellbeing and ease of use.
The Tangerine × Buzz collection was exhibited throughout WTCE on the Buzz stand, alongside a programme of industry conversations and media briefings.
Geraint Edwards, tangerine, and Sam Blank, Buzz, introducing the collaboration
The Design Air's Jonny Clark testing the products
tangerine and buzz team