Southwest Airlines marks an important milestone as it welcomes its first Boeing MAX 8 — featuring a newly designed cabin by tangerine
We partnered with Southwest to reimagine the onboard experience, giving Customers more choice and elevating comfort across every journey.
The cabin introduces all-new RECARO Aircraft Seating, available in two sun-ray CMF expressions — a signature blue and a vibrant sky-blue accent that distinguishes Extra Legroom seating.
Guided by extensive Customer and Employee research, our design focuses on colour, comfort, and emotional wellbeing. The design connects seamlessly to Southwest’s brand heritage while bringing a fresh, modern feel to the cabin.
The result? A warm, welcoming, and distinctly Southwest environment — crafted for today’s traveller and the journeys ahead.
Find out more: <a class="GmZpCoYbYBzfeoNGPGBbmFtcEUjbEOGvGFEs " tabindex="0" href="https://tangerine.net/work/southwest-airlines" data-test-app-aware-link="">Southwest Airlines Case Study</a>
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The Southwest RECARO R2 Extra Legroom seats feature a sky blue sunray design that is visible from the front and back. (1)

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Southwest Airlines welcomes its first Boeing MAX 8 designed by tangerine