Introducing Roam: The Smart Attachable Tracker
Meet Roam, the revolutionary smart tracker designed with character
London, 18 February 2025 – Designed in collaboration with renowned design studio tangerine, Roam eliminates wasteful bulky accessories and virgin plastics in its production without compromising performance.
Rethinking Smart Tracking
Creating Roam required a fresh approach: a tracker that effortlessly attaches to anything—without bulky add-ons. After extensive refinement, Roam emerged as a sleek, compact device with an integrated elastic strap, ensuring easy attachment to bags, jackets, keys, and pet collars. No extra holders, no unnecessary plastic—just pure innovation.
Roam's inbuilt strap allows it to attach to all use scenarios
Why Roam Matters
Tackling Plastic Waste – Consumer electronics contribute significantly to plastic pollution, and traditional trackers with extra accessories add to the problem.
Built-in Strap = No Wasteful Accessories – Roam’s integrated elastic strap eliminates the need for additional holders, reducing environmental impact and saving customers money.
Sustainable by Design – Made from recycled plastics with a circular commitment, Roam allows users to return and upgrade worn trackers, keeping materials out of landfills.
Roam's casing is made from 100% recycled plastic
Smart, Powerful, and Feature-Packed
Roam is not just a sustainable choice—it’s a cutting-edge tracker packed with advanced technology:
Nordic Dual System Chip for reliable connectivity
Lost and Found QR Integration for quick recovery
Geo-recovery with what3words for pinpoint tracking
iOS or Android Find My Device—no extra app required
1-year replaceable battery for long-lasting use
Roam is packed with the latest technology and designed for easy end-of-life disassembly
A Bold, Playful Design
Unlike minimal, forgettable trackers, Roam stands out with a distinct two-tone split-face design and a built-in clipping strap. Its contrast between the plastic body and elasticated cord gives it a playful yet functional personality, making it a stylish everyday companion.
Designed for Real Life
Roam bridges the gap between premium metal trackers that require costly accessories and budget-friendly plastic ones that lack versatility. Its integrated clip and key loop remove the need for add-ons, offering:
Shockproof & Water-Resistant Build – Ready for any adventure
No Monthly GPS Fees – Simple, affordable tracking
Six Color Options – To complement everyday accessories
Easy Disassembly for Recycling – Supporting a Circular Economy
Roam offers app free tracking and what3words accuracy that's compatible with any smart phone
A Brand Inspired by Adventure
The name Roam represents freedom—an active lifestyle where valuables stay secure. Designed by tangerine, its brand indemnity has a wordmark that integrates a location pin within the ‘a’, reinforcing its purpose. Bold, adventure-inspired colours draw from premium urban fashion brands, making Roam both stylish and functional.
What the Designers Say
“As designers, we have a responsibility to create sustainable products. From the outset, we knew we couldn’t add another plastic tracker to the market that would end up in a landfill. Roam’s body is made from 100% recycled plastics, and we ensured easy disassembly to promote circularity. Throughout the design process, we collaborated closely with manufacturers to maintain Roam’s aesthetics and functionality.”
— Lawrie Bellwood, Design Lead at tangerine
“Romi approached us with an opportunity to introduce a new kind of tracker. We helped bring Roam to life—from concept to production—creating an innovative product and brand identity. For startups, scaling quickly is key, so we worked collaboratively to refine the design, solve production challenges, and visually showcase Roam’s unique offering.”
— Martin Darbyshire, Chairman & Founder of tangerine
Roam founder Romi Mathew with the tangerine design team
Launching on Indiegogo
Roam launches today on Indiegogo with a goal of raising £50,000 in 45 days, offering early adopters the chance to experience the future of smart tracking. Back today
For media inquiries, partnerships, or further details, please contact:
Press imagery and animations available upon request.
Romi Mathew, Roam Founder
romi@roamsmarttracker.com
+44 (0)7534 896115
Laurie Bushe, Associate Director, tangerine
laurie@tangerine.net
+44 (0)20 7357 0966