Deutsche Bahn Appoints Tangerine-Mormedi Partnership to Design Its New Generation of High-Speed Trains
A joint bid between Internationally renowned design consultancies Tangerine and Mormedi has been selected as one of two partners to work with Deutsche Bahn over the next five years on the design of its new generation of high-speed trains.
This collaborative partnership, bringing together two leading international design agencies, has been selected to design and develop concepts for Deutsche Bahn’s new high-speed trains, covering both interior and exterior livery design.
The announcement follows a rigorous year-long evaluation by Deutsche Bahn to identify the ideal design partners. The process assessed agencies on their creativity, technical expertise, depth of experience, team composition, and ability to collaborate effectively.
The Tangerine-Mormedi partnership combines decades of expertise in rail design, with both agencies having extensive experience working with operators and rolling stock manufacturers on large-scale projects within complex, multi-stakeholder environments.
Lead agency Tangerine boasts three decades of transport mobility design experience, having worked on numerous trains, aircraft interiors, and innovative transport seating solutions globally. Tangerine’s exceptional creative and technical expertise in rail car design and seating innovation, is combined with its ability to translate culture and brand into solutions that are right for both the operator and its customers. As part of its design team for Deutsche Bahn, Tangerine also brings rail technical expertise from Industry stalwart Charles Greenway, Director at Atlantic Design Projects Ltd.
Partner agency Mormedi brings over two decades of expertise in strategic design and innovation, having worked extensively on rail car design and customer experience projects for operators and OEMs across different markets. Mormedi’s deep understanding of passenger needs, combined with its ability to integrate sustainable practices and cutting-edge technology, ensures solutions that are both forward-thinking and impactful.
The Tangerine-Mormedi partnership emerged as a top contender, earning recognition for its process, strategic competence, storytelling, innovative approaches to seating and interiors, CMF design and material & sustainability expertise
Weiwei He, Director at Tangerine, commented: “We are thrilled that Deutsche Bahn has entrusted our design partnership with this momentous opportunity to shape its next generation of high-speed trains. It is a great honour and a huge responsibility. Tangerine has a history of envisioning and delivering groundbreaking mobility innovations, and we look forward to bringing our creativity, ambition, and innovative approach to this rewarding challenge.”
Jaime Moreno, CEO at Mormedi, commented: “We are honoured to partner with Deutsche Bahn and Tangerine to shape the future of high-speed rail travel. This project represents an incredible opportunity to combine our expertise in strategic design, innovation, and sustainable solutions to redefine the passenger experience. We are committed to creating designs that not only meet the needs of today’s travellers but also anticipate the challenges and opportunities of tomorrow.”
Tangerine and Mormedi are incredibly excited about this partnership and look forward to shaping the future of high-speed rail in Europe together with Deutsche Bahn.
ENDS
Note to Editors
About Tangerine
Founded in 1989, strategic design studio Tangerine has been at the forefront of product and service innovation for 35+ years, helping the world’s leading companies make creative leaps to design innovative products and services. By leveraging a deep understanding of business, consumers, markets, and technology, Tangerine harnesses this expertise to uncover valuable insights and transform them into groundbreaking designs that enhance commercial performance and elevate the customer experience. Learn more at www.tangerine.net
About Mormedi
Founded in 1998, Mormedi is a global boutique consultancy specialising in strategic design and innovation. With a focus on creating future-ready products, services, and experiences, Mormedi helps clients across different industries delight customers, drive growth, and navigate complex challenges. Leveraging a human-centred approach and a commitment to sustainability, Mormedi partners with leading organizations worldwide to shape transformative solutions, making tomorrow tangible. Learn more at www.mormedi.com.
About Deutsche Bahn
Deutsche Bahn Group is the leading integrated provider of public mobility in Germany and of logistics solutions and combined transport throughout Europe.
Learn more at www.deutschebahn.com/en
Press Contact
Laurie Bushe, Associate Director – Marketing and Communications at Tangerine
Email: laurie@tangerine.net
Phone: +44 (0)20 7357 0966
Mobile: +44 (0)7908 135 605
Denis Agnelli, Head of Brand and Communications at Mormedi
Email: denis@mormedi.com
Phone: +34 682083746
Mobile: +34 642028825