China Southern Airlines Appoints Tangerine to Design Its Next-Generation Flagship Wide-Body and Narrow-Body Aircraft

Hamburg, Germany, April 10 2025 – China Southern Airlines has appointed tangerine, a leading international design agency, to design the interiors for its next-generation wide-body and narrow-body flagship aircraft.

As part of its ongoing fleet modernisation, China Southern Airlines is introducing the new A350-900 and A321NX aircraft – two dual flagship models designed to elevate the passenger experience to unprecedented levels. These cutting-edge aircraft will enhance the airline’s offering with superior comfort and design features.

tangerine is designing the interiors of 10 A350-900 aircraft and the 20 new generation A321NX. The new A350-900 cabins will feature 4 private cabins, 24 independent business classes and 307 economy class seats while the A321NX will have 12 business class seats and 171 economy class seats.

To ensure a seamless in-flight entertainment experience that complements the new cabin interior, tangerine has tailored the graphical user interface (GUI), creating a cohesive brand journey and a more enjoyable flight for passengers.

tangerine’s creative vision for the cabin offers a modern interpretation of Chinese elements, seamlessly integrated with the expectations of today’s global travellers.

Weiwei He, Director at tangerine, says: “The new interior design will evoke a distinctly oriental theme, highlighting China Southern’s core brand values of ‘affinity’ and ‘refinement.’ Our goal is to create a cabin interior that resonates with passengers worldwide while proudly celebrating China Southern Airlines’ rich cultural heritage.”

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Media Contact:
For press pack and further information please contact:

Laurie Bushe
Associate Director – Marketing and Communications
Email: laurie@tangerine.net
Phone: +44 (0)20 7357 0966

 

About tangerine
tangerine is a strategic design consultancy that helps companies make creative leaps to design innovative products, services, and experiences. The consultancy has studios in London and Seoul and has been working with globally renowned brands such as Apple, British Airways, JAL, LG, CRRC, Heathrow Express, Volkswagen, and Toyota for over three decades. tangerine is internationally recognised as a leader in transportation design and has worked with many of the world’s leading airlines. The studio’s creative output has led to dozens of patents and game-changing designs that have delivered extraordinary benefits to both consumers and businesses. The award-winning agency has recently worked with British Airways to reimagine its First cabin, with customer needs and an extraordinary experience at the centre. www.tangerine.net