Multigenerational design: meet the challenge

multigenerational representation

On the 17th September 2018, join us at the London Design Festival to hear from a panel of leading experts discussing how design can help meet the challenges of living in a multigenerational world.

An ageing population and a lack of affordable housing for young people, means that it’s now not uncommon to find two or three generations living under the same roof or rubbing shoulders in the workplace. The UK government recently acknowledged the importance of coming up with innovative solutions to meet the societal pressures of an increasingly ageing society in its Industrial Strategy. Brands and designers alike, are already adapting to the shifting consumer habits of a multigenerational world to create innovative solutions that meet the needs of different age groups.

As part of the London Design Festival, tangerine, in partnership with Gowling WLG, are hosting a Q&A event exploring how great design can improve the lives of different generations whilst rewarding innovation.

Chaired by John Coldham, an Intellectual Property expert and partner at law firm Gowling WLG, the following panel will discuss their experiences of creating accessible, innovative designs whilst also protecting their intellectual property.

Panellists

Martin Darbyshire, CEO of tangerine. Martin founded tangerine in 1989 and under his stewardship it has created award-winning solutions for internationally recognised brands such as British Airways, Sky+ and LG. Recently, tangerine has been working with a start-up to design a parent and baby smart monitoring device, aiming to make parenting simpler and has been designing transport solutions that meet the needs of all types of users.

Matt Dyson, Co-Founder and CEO of Rockit, a portable baby rocker that attaches to pushchairs to help babies sleep. Rockit was developed with the help of the Design Council’s Spark programme, a support and funding programme designed to help turn bright ideas into commercially successful products.

Johnny Grey, British kitchen designer and author. Johnny believes in the power of making the kitchen the sociable heart of the home. As a design ambassador for the National Innovation Centre for Ageing (NICA), Johnny has explored the concept of the Four Generational Kitchen, a home space that works for people of all ages and abilities.

Adam Thomas is the UK’s leading accessible kitchen designer, having established a reputation for innovative solutions that set new standards in his field. Consulting for Design Matters, Adam’s ambition is to change the face of accessible kitchen design, enabling “access for all” by designing flexible, high quality kitchens that solve the problems no one else will tackle.

John Coldham, director in Gowling WLG’s intellectual property team. John’s particular focus is on designs and brands law, representing brands like Dyson and Hasbro.

Registration:

If you are interested in attending this ticketed London Design Festival event, please express your interest here.

Event details

Ticketed London Design Festival Talk/ Seminar, Bankside Design District
Monday 17th September 2018, 4pm – 8pm
4 More London, London, SE1 2AU
Event registration 16:00, Q&A panel discussion 16:30- 17:45 (Drinks & canapés will be served from 18:00)
Pre-registration is mandatory

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