taking creativeleaps

makingreal progress

Always thinking forward

최고의 디자인은 비즈니스와 고객을 위해 가치를 창출합니다. 그러한 가치를 창출하기 위해서는 과감하며 창의적인 도약을 해야 합니다.

tangerine은 모든 단계에서 호기심을 갖고 탐색하고 대담하게 상상력을 발휘하며, 보여주기식 성과가 아닌 항상 실질적인 향상을 추구합니다. 훌륭한 디자인이란 바로 이런 것이며, tangerine 존재하는 이유입니다.

Thirty years
of proven progress

1989 설립 tangerine Apple, LG, British Airways, Huawei, Toyota 등의 세계적인 브랜드와 협업하여 매력적인 고객 경험을 디자인하기 위해 혁신을 거듭해 왔습니다. tangerine의 창의적 도약은 수많은 어워즈와 수십 개의 특허 그리고 매번 사람들의 기대를 뛰어넘는 획기적인 제품과 서비스라는 성과를 이루어냈습니다.

tangerine은 런던과 서울에 소재한 스튜디오를 비롯해 여러 국적의 문화적 다양성을 지닌 다양한 팀을 운영하여 폭넓은 시각으로 글로벌 시장에 접근합니다.

다음 30년은 또 어떤 모습일 거라고 감히 확언할 수는 없지만, 그 미래에도 탠저린은 계속 디자인을 하고 있을 것입니다.


1990, Brian Drumm.
The Flatliner comb - early work of a creative genius.

1990 - date, LG.
The beginning of a 30+ year, 100+ project relationship. 1996 LG vacuum cleaner shown.

1992, Apple.
The future of portable computers designed by Martin Darbyshire, Clive Grinyer & Sir Jony Ive.

1993, Standing fax machine concept.
Early form of disruption when most fax machines were the size of washing machines.

1994, Blink digital camera concept.
Predicting the future of photography at the time of analogue, with a name ahead of its time.

1996, Central Saint Martins.
Activ walking frame: challenging preconception and breaking new boundaries.

1999, British Airways.
The world's first, fully lie-flat bed in business class, protecting profitability through preserving 8 seats across the B747.

2000 - 2003, Sky.
Creating the ultimate user experience for the world’s first time-shift TV.

2003, Auping.
Product innovation to widen the appeal of premium adjustable beds across Europe.

2006, British Airways.
Second generation of the Club World business class seat. Same footprint - 25% more space.

2007 - 2011, Huawei.
Helping the company to adapt its creative culture, opening up global opportunities and a host of new products.

2009 - date, Sindoh.
Long-term strategic partnership, helping the transition from a B2B to B2C brand with a distinctive new corporate ID and product range.

2009 - date, Nikon.
Long-term Design Immersion partnership that inspired new ways of working and new ways of design thinking.

2009-, Collins Aerospace.
10+ years of aircraft seating innovation, pushing boundaries and creating unimagined possibilities.

1998 - 2014, Samsung C&T.
Creating a new design philosophy for over 80+ brand touchpoints across Raemian's apartment complexes.

2012, Heathrow Express.
Designing a premium experience for the 15 minute journey from the UK's busiest airport that increased passenger demand.

2013 - 2015, Toyota.
Future autonomous car concept; shown at CES in Las Vegas, 2018.

2015, Cepsa Petrol Stations.
Creating gravitation pull for a flagship brand and owning the colour red on the highway.

2016 - 2018, Innisfree.
Brand repositioning & brand identity, creating a flagship store with new customer experiences.

2016 - date, CRRC Changchun.
Strategic design partnership, unlocking the potential for exceptional customer experiences for passengers the world over.

2017 - date, Connido.
tangerine partners with start-up to bring revolutionary Bluebell smart baby monitor to market.

2020, Finnair.
Premium lounge for First and Business travellers opens in Helsinki airport.

2020, Okamura.
Co-comori work booth, developed from tangerine’s Design Immersion programme, launches to market.

2020 - date, Spacetalk.
Adventurer kids watch and Spacetalk app launches to market.

2019 - 2021, Rainbow Robotics.
tangerine Seoul completes 3 year partnership to design award-winning Co-bot and Rainbow Robotics's corporate identity.

기발하고 혁신적이며 창의적 팀원들로 이루어진 풍부한 경력의 팀


Martin Darbyshire

Founder & Chairman

Founded tangerine in 1989 and leads our business, high-level client liaison, and project strategy

Melinda Darbyshire

Chief Operating Officer

Responsible for the commercial side of tangerine; overseeing finance, HR, marketing and new business strategy.

Young Choo

Director Korea

Heads our Seoul studio, leads Korean business development and directs design projects

Weiwei He


Directs design projects and leads China new business

Go Izumisawa

Head of Japan Business

Leads Japanese new business and strategy.

Geraint Edwards

Chief Growth Officer

Provides creative direction on our service design projects and leads our new business strategy

Dan Flashman

Creative Director

Leads creative direction for design projects

Laurie Bushe

Head of Marketing

Leads marketing, communications and strategy

Matt Round

Chief Creative Officer

Provides design leadership, creative direction and design strategy across all our design projects