What does the future hold for the post-Covid-19 flight experience? Red Cabin 2020

At the Red Cabin Aircraft Cabin Innovative Summit 2020, tangerine’s Chief Creative Officer, Matt Round, and Creative Director, Dan Flashman, hosted a series of working groups made up of airlines, OEM manufactures, service providers and design studios to discuss concerns over the long-term growth of the aviation industry post-Covid-19.

Red Cabin Aircraft Cabin Innovative Summit 2020

Overall, the outlook was positive, to every cloud there was a silver lining.

A dramatic fall in demand due to the pandemic has seen global fleet changes, most notably a decline in the use of wide-body jets. But as we say goodbye to the large jet experience, we can also say hello to the best bits of the Boeing 747 and Airbus 380 being introduced into single-aisle cabins.

Lively group discussions highlighted three key areas for the industry to focus on: communication, behaviour and aesthetic.

Communications

With flight cancellations and disruption to service, effective and consistent communication between airlines and their customers has never been so important:

Behaviours

Airlines have streamlined their service and minimised staff contact to ensure appropriate social distancing, in some way this has improved the customer experience beyond what it was before:

Aesthetics

The cabin aesthetic may change as social spaces are called into question. With online behaviours becoming more prevalent due to a shift to work from home and better onboard Wi-Fi connectivity, there will be opportunities to create new types of spaces or ticket packages. In particular:

We’d like to thank Red Cabin for inviting tangerine to join this year’s programme and all those who attended our working sessions. It was a blast!

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