Rainbow Robotics and tangerine win Good Design Award: Gold in Product Design for the RB Series Collaborative Robot
The winners of Australia’s peak international design awards were announced today during the 2021 Good Design Awards Week. The Good Design Awards are the highest honour for design and innovation in the country and reward projects across 12 design disciplines and 30 subcategories.
tangerine and Rainbow Robotics three year partnership to research, design and develop the next generation RB Series Collaborative Robot was recognised for its outstanding design and innovation, receiving a prestigious Good Design Award Gold Accolade in Product Design.
The Good Design Awards Jury commented: “A stylish, functional and innovative robotic arm. The prism arm form is a novel approach and the user experience has been tailored for simple interaction. Safety aspects are also impressive, as are the small footprint and the longer-term collaborative design process. The overall dimension reduction and dexterity is remarkable. This is a clever design that takes us closer towards robots working alongside people. Overall, this is a really impressive example of industrial design and a standout project that ticks every box for good design in this category. Well done.”
Project Director & Head of tangerine’s Seoul Studio, Young Choo, commented: “It was a true meeting of scientific minds and design thinking that helped give form and function to a product that significantly enhances the user experience. This is what will drive the success of this new Co-bot within the workplace.”
Read our Rainbow Robotics case study:
Human-centric cobot for a pioneering robotics company
About the Australian Good Design Awards
The Australian Good Design Awards is the country’s oldest and most prestigious international awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian and international market, excellence in architectural design, precinct design, engineering, fashion, digital and communication design, and reward new and emerging areas of design including design strategy, social impact design, design research and up-and-coming design talent in the Next Gen category.
The 2021 Good Design Awards attracted a record number of submissions with 933 design projects evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. Each entry was evaluated according to a strict set of design evaluation criteria which includes good design, design innovation and design impact. Projects recognised with an Australian Good Design Award demonstrate excellence in professional design and highlight the impact a design-led approach has on business success and social and environmental outcomes.
Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving an Australian Good Design Award is testament to embedding design excellence at the heart of a product, service, place or experience. Although 2021 continues to be another challenging year, it is incredibly inspiring to see designers and businesses working together to find innovative, customer-centric design solutions to local and global challenges and to see them recognised and rewarded for their efforts through these prestigious Awards.”
“The importance of embracing good design principles is now more important than ever as many businesses around the world have had to completely re-think their business strategies to remain competitive. The standard of design excellence represented in this year’s Awards is the best I’ve ever seen in my 25 years of running these Awards, an encouraging sign that the design sector is flourishing,” Dr. Gien went on to say.
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