tangerine and JAL win Gold for ‘Best Passenger Experience Initiative’ at FTE-APEX Asia 2019

We are delighted to announce that the JAL A350 interior, designed by tangerine, has won Gold in the ‘Best Passenger Experience Initiative – Airline’ section of the Future Travel Experience Asia Awards 2019.

In 2013, JAL signed to purchase its first Airbus aircraft – the A350, for its next-generation flagship. Led by tangerine’s Chief Creative Officer, Matt Round and Creative Director & Head of Japan Business, Yuichi Ishihara, tangerine created a design strategy, ‘Infused Essence’, that captures the essence of Japanese culture throughout the cabin and identity and embodies it in a contemporary travel experience aimed at Japanese and international passengers.