tangerine and JAL win Gold for ‘Best Passenger Experience Initiative’ at FTE-APEX Asia 2019

We are delighted to announce that the JAL A350 interior, designed by tangerine, has won Gold in the ‘Best Passenger Experience Initiative – Airline’ section of the Future Travel Experience Asia Awards 2019.

In 2013, JAL signed to purchase its first Airbus aircraft – the A350, for its next-generation flagship. Led by tangerine’s Chief Creative Officer, Matt Round and Creative Director & Head of Japan Business, Yuichi Ishihara, tangerine created a design strategy, ‘Infused Essence’, that captures the essence of Japanese culture throughout the cabin and identity and embodies it in a contemporary travel experience aimed at Japanese and international passengers.

tangerine Creative Director & Head of Japan Business, Yuichi Ishihara speaking at FTE-APEX Asia
JAL First class FTE Asia
The First Class of JAL’s award-winning A350 cabin

Get in touch with tangerine

We'll explain clearly how we can help you to grow market share, drive new business and maximise your return on investment through innovative strategic design.

Contact us