tangerine at FTE-APEX Asia Expo 2019

At FTE-APEX Asia EXPO on the 12th of November, Yuichi Ishihara, tangerine Creative Director & Head of Japan Business and Akira Mitsumasu, Japan Airlines Vice President – Global Marketing will co-present a talk entitled, “Infusing tradition with innovation – a design collaboration for JAL’s A350”. Their joint talk in the ‘Onboard Hospitality – CX Innovation’ section will discuss how JAL and tangerine’s close partnership over three years, delivered an innovative cabin product and exceptional customer experience for JAL’s historic first order of Airbus aircraft, 18 A350-900. The “infused Essence” design strategy developed by tangerine infused Japanese tradition with a look and feel that appeals to both domestic and international travellers. For more information about the design project, read our case study here

If you are also attending FTE Asia and would like to meet with tangerine, Yuichi Ishihara and tangerine’s Director China, Weiwei He, will be in attendance. If you’d like to arrange a meeting, please contact tangerine, [email protected]

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