Yuichi Ishihara

Yuichi Ishihara

Creative Director and Head of Japan Business

Yuichi is an experienced and spirited international designer, who as Creative Lead and Head of Japan Business has consulted on complex, multi-disciplinary projects for a diverse range of global companies including Toyota, Nikon, Seiko, Thales and B/E Aerospace. Applying his multi-disciplinary experience in both software (UX/UI) and hardware (product) design, Yuichi is able to create holistic user experiences from consumer electronics to transportation.

Yuichi has his finger on the pulse of the future and is an expert in helping clients to navigate the market landscape by delivering unique insights into forecasted trends and identifying cross-sector patterns. Yuichi applies these insights into project work, developing product and brand strategies for clients to enable them to be market leaders. For Toyota, Yuichi has bought his understanding of social and design trends to help the global automotive manufacturer to prepare for the future of mobility.

As project director of tangerine’s Design Immersion programme, run from tangerine’s London Studio, Yuichi has a strong ability to coordinate different client teams across marketing, design, engineering and technology. The aim of the programme is not to design a new iteration of a product but rather to explore the future of the client’s industry. Through the programme, Yuichi informs the strategic direction of clients and their development of professional capabilities, for the last 10 years Yuichi has helped clients such as Nikon, to better understand western consumer behaviour and identify future opportunities to move into new markets.

Joined tangerine

MA Industrial Design, Central St. Martins College of Art & Design
BA (Hons) Industrial Design, Tsukuba University

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