Weiwei He

Weiwei He

Director China

Weiwei is an innovative designer and strategist, who leads business development in China, manages client relationships and is responsible for directing projects for a variety of industry sectors including rail, aviation, telecommunications and consumer electronics.

Over the last decade, Weiwei has been the key instigator of tangerine forming partnerships with high profile clients such as Huawei, Haier, BOE, Commercial Aircraft Corporation of China and CRRC Changchun Railway Vehicles.

Utilising her design and project management expertise, Weiwei oversees multiple projects simultaneously and coordinates different teams, working between two continents to ensure that deadlines are met on time and to budget. Weiwei regularly flies to China to meet with key decision makers and leads design procurement for the Chinese market.

Weiwei is a talented communicator and expertly guides clients through current consumer experience trends in the Western markets, using the resulting insights to promote fresh thinking and new ideas to help Chinese companies to reposition their offer and enter new global markets.

Weiwei has had ten patented applications to her name and has designed a best-selling mobile handset for Huawei that brought their market share to 45%.

Joined tangerine

MA Industrial Design, Central Saint Martins
BEng Industrial Design, Beijing University of Posts and Telecommunications

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