Tai-Jung Lee

Tai-Jung Lee

Design Director

Tai-Jung is a talented Design Lead at tangerine, overseeing the resourcing and design direction for projects in the UK and overseas.

Most notably, Tai-Jung has led the design of new rolling stock for tangerine’s strategic partnership with CRRC Changchun Railway Vehicles Co., Ltd. Tai-Jung leads the design teams working in the UK and China on the design production of up to seven trains a year including; High Speed, Maglev, Intercity and Metro. Recently Tai-Jung led tangerines bid partnership for a major UK Infrastructure project, where she was responsible for liaising with overseas partners whilst leading a team of designers from our London studio to ensure successful bid design within ambitious budget and regulatory constraints.

Tai-Jung’s varied sphere of experience has seen her working in transportation, consumer electronics, and for luxury retailers for clients such as HP, TAG Heuer, and Bowers & Wilkins, which she worked on prior to joining tangerine. She also has expertise in retail and cosmetics, in providing human-centred design solutions for new in-store customer experiences.

With 14 years of industry experience, Tai-Jung is a talented, well-versed designer. Her exposure to working on design projects in both Taiwan and the UK means that Tai-Jung has an acute knowledge of designing for different cultures. Additionally, her high level of creative application and problem-solving means that she is an instrumental part of many successful business bids, particularly in the Taiwanese and Chinese Markets.

 

Joined tangerine

2016

Education

(BSc) Industrial Design at the National Cheng Kung University, Taiwan

(MA) Industrial Design at Central Saint Martins

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