About us

Identifying how to satisfy the emotional needs of consumers is a considerable challenge for businesses, but doing so has the potential to deliver a significant impact on commercial performance. Three decades of experience working with global brands, retailers, and manufacturers has given us an acute understanding of how to balance business imperatives with creativity to deliver successful outcomes for our clients.

Using innovation, strategy and design, we turn opportunities into solutions that deliver a return on investment for our clients and create outstanding experiences for their customers.

tangerine revolutionised commercial flying by creating the World's first fully lie-flat bed in business class for British Airways.

Consumers are better informed than ever, but they still don’t necessarily know what they want until they see it. We put enormous value on unlocking actionable insights that lead to the creation of exceptional products and services that people never previously imagined could exist.

We generate insights through a wide exploration of the influential factors, including business and consumer trends and the market landscape, as well as employing a variety of techniques such as observation, interviews and workshops. From insights, we develop design strategies and create design concepts that shape the multiple dimensions of the customer experience.

Using insights into the behaviour and motivation of business travellers, tangerine transformed Heathrow Express's first class carriage through individual passenger seating

Working with companies across a broad spectrum of sectors; from transportation to hospitality and consumer products to retail, we know that consumer expectations for a service are not bound by specific industries.

By utilising knowledge, experience and insights from adjacent spaces, we gain an understanding of the external factors that affect consumer opinions and behaviour; and consequently, influence business performance. This enables us to choreograph new consumer experiences and leverage new emerging technologies to bring competitive advantages to our clients.

tangerine designed a sophisticated, space efficient and portable hotel room for Snoozebox