taking creativeleaps

makingreal progress

Always thinking forward

The best design creates value for your business and customers. But to tap into that value, you need to be bold and make creative leaps. Using curious exploration and courageous imagination at every step, we never just polish the surface but always push for improvement. That’s what great design should be about. And that’s why we’re here.

Thirty years
of proven progress

Since 1989, we’ve been working with globally renowned brands, including Apple, LG, British Airways, Huawei, and Toyota, innovating to design compelling customer experiences. Our creative leaps have led to countless awards, dozens of patents, and game-changing products and services that exceed people’s expectations every single time. With studios in London and Seoul, and a diverse team of different nationalities, we have a global reach and wide-ranging perspectives. We don’t know what the next 30 years will bring, but we know we’ll be designing it.


1990, Brian Drumm.
The Flatliner comb - early work of a creative genius.

1990 - date, LG.
The beginning of a 30+ year, 100+ project relationship. 1996 LG vacuum cleaner shown.

1992, Apple.
The future of portable computers designed by Martin Darbyshire, Clive Grinyer & Sir Jony Ive.

1993, Standing fax machine concept.
Early form of disruption when most fax machines were the size of washing machines.

1994, Blink digital camera concept.
Predicting the future of photography at the time of analogue, with a name ahead of its time.

1996, Central Saint Martins.
Activ walking frame: challenging preconception and breaking new boundaries.

1999, British Airways.
The world's first, fully lie-flat bed in business class, protecting profitability through preserving 8 seats across the B747.

2000 - 2003, Sky.
Creating the ultimate user experience for the world’s first time-shift TV.

2003, Auping.
Product innovation to widen the appeal of premium adjustable beds across Europe.

2006, British Airways.
Second generation of the Club World business class seat. Same footprint - 25% more space.

2007 - 2011, Huawei.
Helping the company to adapt its creative culture, opening up global opportunities and a host of new products.

2009 - date, Sindoh.
Long-term strategic partnership, helping the transition from a B2B to B2C brand with a distinctive new corporate ID and product range.

2009 - date, Nikon.
Long-term Design Immersion partnership that inspired new ways of working and new ways of design thinking.

2009 - date, Collins Aerospace.
10+ years of aircraft seating innovation, pushing boundaries and creating unimagined possibilities.

1998 - 2014, Samsung C&T.
Creating a new design philosophy for over 80+ brand touchpoints across Raemian's apartment complexes.

2012, Heathrow Express.
Designing a premium experience for the 15 minute journey from the UK's busiest airport that increased passenger demand.

2013 - 2015, Toyota.
Future autonomous car concept; shown at CES in Las Vegas, 2018.

2015, Cepsa Petrol Stations.
Creating gravitation pull for a flagship brand and owning the colour red on the highway.

2016 - 2018, Innisfree.
Brand repositioning & brand identity, creating a flagship store with new customer experiences.

2016 - date, CRRC Changchun.
Strategic design partnership, unlocking the potential for exceptional customer experiences for passengers the world over.

2017 - date, Connido.
tangerine partners with start-up to bring revolutionary Bluebell smart baby monitor to market.

2020, Finnair.
Premium lounge for First and Business travellers opens in Helsinki airport.

2020, Okamura.
Co-comori work booth, developed from tangerine’s Design Immersion programme, launches to market.

2020 - date, Spacetalk.
Adventurer kids watch and Spacetalk app launches to market.

2019 - 2021, Rainbow Robotics.
tangerine Seoul completes 3 year partnership to design award-winning Co-bot and Rainbow Robotics's corporate identity.

An experienced team of thinkers, innovators and creators


Martin Darbyshire

Founder & CEO

Founded tangerine in 1989 and leads our business, high-level client liaison, and project strategy.

Melinda Darbyshire


Responsible for the commercial side of tangerine; overseeing finance, HR, marketing and new business strategy.

Young Choo

Director Korea

Heads our Seoul studio, leads Korean business development and directs design projects.

Weiwei He

Director China

Leads China new business and directs design projects.

Go Izumisawa

Head of Japan Business

Leads Japanese new business and strategy.

Geraint Edwards

Head of Service Design

Provides creative direction on our service design projects and leads our new business strategy.

Dan Flashman

Creative Director

Leads creative direction for design projects.

Laurie Bushe

Head of Marketing

Leads marketing, communications and strategy.

Matt Round

Chief Creative Officer

Provides design leadership, creative direction and design strategy across all our design projects.