Young Choo

Young Choo

Project Director & Head of Seoul Studio
London office

Young is a highly skilled project manager with intuitive design intelligence. She attended Cornell University in the United States, graduating, with a Major in Painting and Sculpture. Her initial industry experience came from working for a variety of in-house design teams in Seoul (South Korea), Tokyo (Japan), and Florence (Italy).

Since she joined tangerine in 2004, her role has developed from client design liaison to the management of complex, multi-disciplinary projects for a number of global companies. She has special expertise in product identity development and design strategy. In 2014 Young became head of tangerine’s Seoul studio.

Young has led a major design program with Sindoh, successfully managing the development of a family of printers, and a total new brand strategy for the company. She speaks fluent English as well as Korean.

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