Matt Round

Matt Round

Chief Creative Officer
London office

Matt is an experienced international design professional, whose passion for innovation and groundbreaking design has fuelled success for world-renowned brands with world-leading products and services.

He is the creative director behind two generations of British Airways iconic Club World and set the vision for the new Heathrow Express First Class carriage. Matt leads strategic innovation programs in variety of sectors. He works closely with Toyota and BE Aerospace and has advised Sharp and Huawei on design for global markets.

Matt’s began his career in 1991 designing bespoke furniture for the World famous Harvey Nichols and luxury galleries in London’s exclusive Chelsea area. He then moved into consultancy for clients including Swatch, Philips and Motorola. A seasoned traveller, he now works with ambitious businesses in North America, Europe, Asia and Australasia, planning strategies and leading design exploration to help brands innovate and harness the competitive advantage design can bring.

As a key member of the management, he leads tangerine’s talented multicultural team and is responsible for helping clients create outstanding experiences for their customers.

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