Matt Round

Matt Round

Chief Creative Officer
London office

Matt is a visionary designer who leads creative teams at tangerine to unlock groundbreaking innovation, strategy and design that fuels success for global brands. With over 28 years of experience, Matt builds thriving relationships with clients and has been a central figure in the growth of tangerine into a world-renowned strategic design consultancy, demonstrating the highest levels of creativity, professionalism and design excellence.

Matt’s passion for creating exceptional customer experiences that drive commercial return for businesses, has seen him create and deliver successful change for ambitious global companies across many different sectors, ranging from: transportation and consumer products to hospitality and service design.

Matt leads strategic innovation programmes in a variety of sectors having formed close client partnerships with companies such as British Airways, Toyota, Nikon and Rockwell Collins, envisaging future products and services to help them build brand value and grow market share.

Matt is the creative force behind award-winning and highly acclaimed projects for airlines Virgin Australia and Gulf Air, designing new cabin interiors to reposition their brand as premium carriers. His leadership has scooped numerous coveted awards including: the DBA Grand Prix for British Airways, the Best Overall Award at the Good Design Australia Awards for portable hotel rooms designed for Snoozebox, a Red Dot Award for Virgin Australia Business Class and a Crystal Cabin Award with Rockwell Collins for the Valkyrie Bed.

Matt has been a juror for the prestigious D&AD awards and is a regular keynote speaker on the international stage. In his talks, Matt champions the value of innovation and strategic design to elevate brand positioning and deliver value for both consumers and businesses.

Joined tangerine
1996

Education
MA Furniture design, Brunel University London
BA (Hons) 3D Design, Birmingham Polytechnic

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